Braxtonut
Expert
- 93
Need fresh ideas to increase client lead generation? Check out this list for ways to find and satisfy existing clients.
There is an idea for everyone from Google Adwords to adding Zest to your media campaign. Even putting a few of
these ideas into action can increase your network and boost sales, so what are you waiting for?
Choose a few things on the list and get started!
Feel free to add to the list as well!
Word of Mouth
Enlist your family and friends to spread the word about your services
Send out an E-mail to everyone in your address book, announcing what you do, where you are and what you can offer
Ask your satisfied clients for referrals
Consider a referral fee or reward
Love Your Clients
Get in touch with past and current clients when you have a new insurance product to offer them
Start a newsletter
Take advantage of every outgoing email by using your email signature as a marketing tool
Send information about additional products with your invoices
Make a calendar featuring your work for clients to put up in their offices to serve as a constant reminder
Talk the Talk
Go to industry events – conferences, association meetings, seminars
Go to events in your client’s industry
Sponsor a client event
Join your local Chamber of Commerce and get involved
Socialize and always have your card ready
Do some pro-bono work for a charitable organization with industry links
Get involved in social groups you’re connected to (church, school, university)
Join an industry organization and get listed
Offer to give a seminar to a local business group
Practice an elevator speech about what you do and have it ready to go wherever you are
Comment on blogs to draw people back to your freelance site
Promote Yourself
Get car signage
Get t-shirts made with your URL
Try location based Google Adwords
Advertise in a niche magazine or trade publication e.g. a magazine just for cafes
List yourself in business directories or the Yellow Pages
Research sites your clients are visiting and buy advertising there
Advertise in online directories
Take out an ad out in a local newspaper
Participate in a trade show
Send a clever holiday greeting to clients showing your insurance products
Have a gimmick that makes you stand out
Give something away for free
Place an advert in an industry newsletter
Offer branded pens and paper at industry events
Be an Industry Expert
Pitch an article to an industry publication
Pitch a story to a blog or resource website
Offer to speak at industry and networking events
Start a blog and publicize it
Submit tutorials or how-to’s to websites
Get on the radio
Write an eBook or Report for your target market and promote it online
Enter your work into competitions and awards… and win
Use the Media
Issue a press release about a story related to your services and try and get it into a local newspaper or magazine
Pull a publicity friendly stunt (think Richard Branson)
Run a contest which ties into your services
Create Value
Mail informational postcards to potential clients
Mail fun promotional items to potential clients (calendars, toys, posters etc)
Help Leads Find You
Search-optimize your website and get Google traffic
Have a follow up conversation with all potential leads
Make sure you’re listed in the Yellow Pages and White Pages business section
Link-Up with Local Businesses
Contact your local internet service provider or printing house and offer them a commission if they refer work
Establish contacts in larger agencies that can refer their run-off work
Keep in touch with freelancers that will offer clients a complementary service to yours and throw each other work
Create a local business directory and use it to get to know other business owners who might later need your services
Cross promote with other businesses
Ask if you can put your business cards or brochure in local stores
Rent office space shared with other businesses or freelancers
There is an idea for everyone from Google Adwords to adding Zest to your media campaign. Even putting a few of
these ideas into action can increase your network and boost sales, so what are you waiting for?
Choose a few things on the list and get started!
Feel free to add to the list as well!
Word of Mouth
Enlist your family and friends to spread the word about your services
Send out an E-mail to everyone in your address book, announcing what you do, where you are and what you can offer
Ask your satisfied clients for referrals
Consider a referral fee or reward
Love Your Clients
Get in touch with past and current clients when you have a new insurance product to offer them
Start a newsletter
Take advantage of every outgoing email by using your email signature as a marketing tool
Send information about additional products with your invoices
Make a calendar featuring your work for clients to put up in their offices to serve as a constant reminder
Talk the Talk
Go to industry events – conferences, association meetings, seminars
Go to events in your client’s industry
Sponsor a client event
Join your local Chamber of Commerce and get involved
Socialize and always have your card ready
Do some pro-bono work for a charitable organization with industry links
Get involved in social groups you’re connected to (church, school, university)
Join an industry organization and get listed
Offer to give a seminar to a local business group
Practice an elevator speech about what you do and have it ready to go wherever you are
Comment on blogs to draw people back to your freelance site
Promote Yourself
Get car signage
Get t-shirts made with your URL
Try location based Google Adwords
Advertise in a niche magazine or trade publication e.g. a magazine just for cafes
List yourself in business directories or the Yellow Pages
Research sites your clients are visiting and buy advertising there
Advertise in online directories
Take out an ad out in a local newspaper
Participate in a trade show
Send a clever holiday greeting to clients showing your insurance products
Have a gimmick that makes you stand out
Give something away for free
Place an advert in an industry newsletter
Offer branded pens and paper at industry events
Be an Industry Expert
Pitch an article to an industry publication
Pitch a story to a blog or resource website
Offer to speak at industry and networking events
Start a blog and publicize it
Submit tutorials or how-to’s to websites
Get on the radio
Write an eBook or Report for your target market and promote it online
Enter your work into competitions and awards… and win
Use the Media
Issue a press release about a story related to your services and try and get it into a local newspaper or magazine
Pull a publicity friendly stunt (think Richard Branson)
Run a contest which ties into your services
Create Value
Mail informational postcards to potential clients
Mail fun promotional items to potential clients (calendars, toys, posters etc)
Help Leads Find You
Search-optimize your website and get Google traffic
Have a follow up conversation with all potential leads
Make sure you’re listed in the Yellow Pages and White Pages business section
Link-Up with Local Businesses
Contact your local internet service provider or printing house and offer them a commission if they refer work
Establish contacts in larger agencies that can refer their run-off work
Keep in touch with freelancers that will offer clients a complementary service to yours and throw each other work
Create a local business directory and use it to get to know other business owners who might later need your services
Cross promote with other businesses
Ask if you can put your business cards or brochure in local stores
Rent office space shared with other businesses or freelancers