Forget it, Johm. I called out Mark on that use of "congrads," but you can't change him. He speaks Southern, but that does not make him a bad person.
I reckon yall aint going to understand me.
I'm just a wild man.
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Forget it, Johm. I called out Mark on that use of "congrads," but you can't change him. He speaks Southern, but that does not make him a bad person.
Please excuse me if it brings you down... I'm top 5 with 2 or 3 terms in Google (others are surfacing now), and 3 quite strong terms are top 5 with Y/B. It isn't raining. Weak brook (or bruk? ) from G.
Here are some thoughts:
Local monthly searches for those terms are following:
[tennessee health insurance] 1600
[tennessee life insurance] 260
[tennessee medicare supplement] 16
------------------
Total 1876
If you are in top 3 on SE, then, in my opinion, CTR figure of 11% is OK, so you will have 206 visitors (humans, bots, etc) per month. I have no clear idea of how many of those will be humans and how many are bots. According to my own metrics yesterday 39% of my visitors were humans. Google Analytics thinks that 19% only. Let's say 50% are humans, so you have 103 per month. Very hard to figure out how many of those will convert. I convert about 80% of traffic, but majority of the traffic is auto and I don't actually work with leads, at least yet. You gave and I heard your "tier kickers" advice, which saved me a couple of thousands, so let's assume that you will convert 50% of your traffic. It gives 52 applicants per month. No one can sell (write in your case) all applications, good figure is 50%, let's assume that you will do 80%. 42 per month, not a flood, but not bad. That's exactly the thing I meant by "you will make for living doing nothing". Another good news that those clicks via PPC would be minimum of $1370/month out of your pocket...
BTW. Congrats on perfect SEO!!! (regardless final revenue)
You might want to consider getting a PO box in Nashville and listing that on your site. Google occupies the above the fold space with sponsored ads and local listings. The local listings show only those agencies centered around Nashville. You may be losing lots of traffic for no reason other than your office location is too far east of Nashville and does not fit onto the local listings map.
That is really not a bad idea. I wonder if they could forward the mail to me here in cookeville.