G
Guest
Guest
Does it pay to buy leads? also was wondering about using appointment setters
I am not lazy just having a hard time with cold calling.
I am not lazy just having a hard time with cold calling.
- 10,276
Yes, it definitely pays to buy leads. Of course, there are so many tentacles to my answer that depend on (among other things):
* Your budget
*Your experience
*What type of business you are referring to
*Are you captive?
And on and on...
You may want to "search" under "leads" in this Forum. And maybe it's just a matter of fine tuning your cold calling. There are a lot of good tips in that subject.
* Your budget
*Your experience
*What type of business you are referring to
*Are you captive?
And on and on...
You may want to "search" under "leads" in this Forum. And maybe it's just a matter of fine tuning your cold calling. There are a lot of good tips in that subject.
You will find as many opinions as there are folks on this forum.
Paying for leads can work . . . or not.
I get an 8:1 return on leads but it took me a while to get to that level. Early on my return was 2 or 3 to 1.
In another life I paid to have appointments set. Worst appointments in the world. The appointment setters were on an incentive quota. They pushed too hard. Ended up wasting a lot of my time & money.
Cold calling sucks, but if you can't do it you may not be cut out for sales. Or at least not this kind of sale.
I hate cold calling but am very good when I work it. I finally decided it was more profitable for me to spend my time selling the product rather than selling the appointment.
Paying for leads can work . . . or not.
I get an 8:1 return on leads but it took me a while to get to that level. Early on my return was 2 or 3 to 1.
In another life I paid to have appointments set. Worst appointments in the world. The appointment setters were on an incentive quota. They pushed too hard. Ended up wasting a lot of my time & money.
Cold calling sucks, but if you can't do it you may not be cut out for sales. Or at least not this kind of sale.
I hate cold calling but am very good when I work it. I finally decided it was more profitable for me to spend my time selling the product rather than selling the appointment.
- 546
Don't forget, she may also need a good CRM program. Any Suggestions? 
- 608
I agree with Somarco. Focus on what makes you money. As much as your budget allows, hire someone to do everything else.
- 14,809
Mix and match. Buy leads but also cold call. Having some leads coming in will probably take the pressure off cold calling and make it more enjoyable for you.
- 10,276
Hmmm...I will resist the temptation.
- 2,908
I should think that a fine of about $100 would keep them on their toes.
Winter
- 10,276
You meen...ugh... I mean..You mean $100 per occurrence or a one-time fine?
