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what do you drop off if they dont let you in?
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Not at all John. That was just a feeble attempt at humor. I use to sell that way and also was very successful.
I just got tired of "dropping off information". On some days just only doing that. I started calling and asking who they had their insurance with, how much they were paying and many times finding out if they would qualify.
I would ask if they had group insurance, were on medicaid, paid annually two months ago or if they had a relative who sold insurance. I would even tell them how much my premium would be. I know, a HUGE no no in this business. I was always told it is best to "sneak up on them" with that.
Not only did it work, it still does work for me. It worked so well that my production increased dramatically. I was no longer "wasting time" seeing unqualified buyers. When I made the appointment I pretty well knew I had a sale. Other agents were still struggling and working hard all day, every day to sell three or four apps a week. (I was captive at the time.) That was a very slow week for me and usually meant that I goofed off a lot that week.
My best month was just short of $80,000.00 in annualized premium using that method. An HMO was cancelling policies in a six county area around St. Louis. I printed a list from my prospects database showing everyone I had talked to during the past two or three years who had told me they had Advantra and called each one of them. I sold it over the phone and went out to write the app. It was like Advantra had given me a list of their policy holders and their phone numbers.
Most of my calls were made between 6 pm and 8:30 pm and I would set appointments for the next day. Two days out was the max that I could count on them being there.
If one could average only two sales a day without having to spend the entire day "dropping off information" to a lot of unqualified buyers wouldn't that make life a lot easier? Two sales a day, ten a week over 52 weeks would equal over $600,000.00 in annualized premium. (I am assuming the average annual premium would be $1,200.00.)
There are very few med supp agents who ever even approach those numbers on a regular basis. I didn't either but I was usually in the $350,000.00 to $400,000.00 range every year and most of my business stayed on the books. I still have clients who I sold in 1994.
I couldn't have done that well if I had not had all of my prospects well organized and available at the touch of a button. It made selling so much easier.
Do you keep the contact information of the cold-calls you have and/or just the people who you presented information? The reason I ask is because it could be a full-time job logging in every prospect an agent calls and who says "We are on Carefirst." A great idea, just very time consuming.