Question About Niches.......

[JP Savage]

After doing a very thorough review of our book of business we've realized we have a niche that we never keyed in on before. Has anyone else had this happen?

 

[Newby]

After doing a very thorough review of our book of business we've realized we have a niche that we never keyed in on before. Has anyone else had this happen?

Is it Gingers? Left handed people? People with 3-legged dogs?

 

[Franz Kafka]

After doing a very thorough review of our book of business we've realized we have a niche that we never keyed in on before. Has anyone else had this happen?

Sure. When I made a list of all the clients that I felt were good matches with me, there were clear commonalities. The others that I took on for quick revenue all turn out to be constant PITAs.

Sticking to a niche is really hard because ROI on it is a long term.

 

[JP Savage]

Franz I agree. We've noticed the people outside the niche are PITA's.

Now to change focus for the long haul..