Inn another thread, Newby raises the question of who "owns" the leads an agent pays for and should an IMO have the right to resell a lead after an agent has paid for it. . My question is about your lists.. How many times do you sell the same list?
Question For Josh
- Thread starter rousemark
- Start date
- 11,997
That's a great question and thanks for bringing it up.
My database is constantly getting updated from a variety of different sources and when someone orders a list I pull it from the most accurate information available. If someone comes along the next week and wants the same demographics in the same area I pull it new as if I had never pulled the first list. Odds it would be nearly the same list, but I wouldn't sell the same list twice.
My database is constantly getting updated from a variety of different sources and when someone orders a list I pull it from the most accurate information available. If someone comes along the next week and wants the same demographics in the same area I pull it new as if I had never pulled the first list. Odds it would be nearly the same list, but I wouldn't sell the same list twice.
- 582
99% of this board doesn't consider a list a lead anyhow so I don't think the question holds up.
It's like asking who "owns" the houses in the neighborhood you knocked on yesterday.
*For the record I think lists are valuable and sales can be made from them, just giving my 2 cents on directly comparing it with the ownership aspect.
- 11,997
Not at all, but I do try to be thorough.
One of the most common ways list providers cut the cost of maintaining their data quality is by using less frequent updates. It would be less expensive for me to sell the same list twice, but I want to make sure that when folks are ordering from me they get the most accurate data I have available.
- Thread starter
- #6
I didn't refer to the list as leads and my question was once I buy a list, does he just safe that list and then sell the same list to everyone else who orders that area?.. Or does he pull a new list?.. Or does he protect an area for any length of time?.. For example if the sells a list in 37303 does he scrub the list not to include the same names he sold in the last 14, 30, etc. days? I think the question holds up very well. Besides, the post helped me reach 5K..
- 2,452
A list of names is not a list of leads. That's like saying a list seller owns the phone book. Who owns the whitepages?
- 15,041
I didn't refer to the list as leads and my question was once I buy a list, does he just safe that list and then sell the same list to everyone else who orders that area?.. Or does he pull a new list?.. Or does he protect an area for any length of time?.. For example if the sells a list in 37303 does he scrub the list not to include the same names he sold in the last 14, 30, etc. days? I think the question holds up very well. Besides, the post helped me reach 5K..
So... if I call up mail house of the week and order a mail drop for 37303, and you call next week and ask for the same mail drop, completely unaware of my previous order. Should the mail house honor your order or refuse it?
- 11,997
I didn't refer to the list as leads and my question was once I buy a list, does he just safe that list and then sell the same list to everyone else who orders that area?.. Or does he pull a new list?.. Or does he protect an area for any length of time?.. For example if the sells a list in 37303 does he scrub the list not to include the same names he sold in the last 14, 30, etc. days? I think the question holds up very well. Besides, the post helped me reach 5K..
It's a good question for a number of reasons. Some companies will block out areas on the T65 records within certain companies, so if two agents from XYZ mutual want a T65 list, they'll block it out for a period of time if another agent has bought it. I'm not sure how useful that is because this type of data is available from so many different sources, but it is something that happens.
- 582
I didn't refer to the list as leads and my question was once I buy a list, does he just safe that list and then sell the same list to everyone else who orders that area?.. Or does he pull a new list?.. Or does he protect an area for any length of time?.. For example if the sells a list in 37303 does he scrub the list not to include the same names he sold in the last 14, 30, etc. days? I think the question holds up very well. Besides, the post helped me reach 5K..
"List" and "protected" pretty much don't belong in the same sentence 99% of the time. When you download a list from infofree do you expect the same data to be unavailable to the next guy for a certain duration?
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