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If only we knew somebody who could show us an example of a well optimized site.
That would sure help us all, and really contribute to the forum.
Take a look at 1800insuraceCT.com if you'd like. I need to move the Google Analytics code to the bottom of my pages and there some other issues with the site. Aside from the analytics code issue the home page and most of the main pages are optimized to the best of my ability.
Optimization is never 100% and there is always something new to learn about SEO so I do encourage suggestions. I've definitely learned from the SEO experts who have posted on the forum.
I originally created the site in FrontPage, so it was horrible from an SEO perspective at that point. As I've learned more I've improved the site. New pages are hand coded, use external CSS and validate for either XHTML strict or XHTML mobile 1.2. There are still some old pages that I haven't upgraded, but the main pages and the new pages are optimized.
Here are some of the things I focus on when creating a new page:
Making a strong call to action in my title tag, my description meta tag and on the page itself.
Making it easy to respond to that call. I want my prospective clients to either call me or complete my questionnaire. My phone number and the link to my questionnaire are prominent and repeated. This is the web corollary of closing early and often.
Making sure that my site is easy to navigate for both search engines and human visitors.
Researching my keywords and placing them in:
- Title tag
- Heading tags
- Anchor text and title attributes of inbound links
- <strong></strong> tags
- <em></em> tags
- Body text
Linking to and from important internal pages in my text and not just in navigation.
Make sure the XHTML (or HTML) and CSS coding validates and that there are no broken links.
Making sure that the page renders well in
- Internet Explorer
- Firefox
- Safari
- My cell phone