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When I sit down with a prospect, I let them know that I can't gie them advise on thier stocks or securities accounts. I ask them if they are happy with thier current investments and if they say no i ask them what they don't like. Then I take thier dislikes and show them how it would work in an annuity. Example... I lost alot of money. Well in a FIA you can't lose your principles or the interest you earn unless you make withdrawals in excess of the free 10% per year. The market goes up, your money goes up. But the company does limit how much upside you have. Thats how they gaurantee you no loss in the down years. Now the worst case scenario(in annuity) is no up years in the next 10 years, you get 3%. Worst case in the market, you lose most if not all your money. Most seniors aren't looking to get rich off thier investments, they want to make sure they can pass some on to thier kids or just make sure they dont run outta money. After I get thier information on thier accounts I tell them that I am going to review this with my marketing organization so we can come up with the best plan because they deal with these situations every day. SO they are the experts not me.