The old fashioned way, walkin' and talkin'. I have over 10 years experience in direct cold call sales to businesses so it doesn't bother me a bit to do that...and it's good exorcise...errr, I mean...exercise. I can hit 8 to 10 businesses every hour and for 5 hours that's 50. Now each business normally has 2 to 3 people inside that will all at least know what I'm there for. I have a personal brochure that I'll lead with and then leave it for when they have more time to read it over. I include some insurance humor in it so "Marge" can run to the back office and say "Hey, Maggie, listen to this one...." (Of course they will read it sooner or later, it's human nature to do anything but work at ones job). Naturally, my real goal is to set the appointment right then or sit down while they're working (but we won't tell them THAT, will we?). It's the best of both worlds...."sell me now...or sell me later.."
There are only 2 real tricks to any sales. The first is to get people to like you and you do that by using a little humor and a lot of not sounding like a salesman. IMHO, of course. I've seen alot of long winded scripts on here and when I read them I say to myself.."hell, if I heard myself saying that I'd kick my own self out".
Sounds so easy, why doesn't everyone do that!?
