Refresher letter for aged direct mail. Worth the time?

[NewbieNewbie]

"State Regulated Life Insurance Program designed to help pay what Social Security does not pay under the current burial entitlement."

State Regulated? Come on. All life insurance is state regulated. So is all home, auto, and commercial insurance.

I get letters with that same sentence and throw them in the trash.

How about "Dear mortal. I would like to sell you insurance that will pay for your funeral upon your inevitable death so that your family doesn't have to pony up the cash."

I might respond to that one myself.

Can I get your address?

 

[rousemark]

"State Regulated Life Insurance Program designed to help pay what Social Security does not pay under the current burial entitlement."

State Regulated? Come on. All life insurance is state regulated. So is all home, auto, and commercial insurance.

I get letters with that same sentence and throw them in the trash.

How about "Dear mortal. I would like to sell you insurance that will pay for your funeral upon your inevitable death so that your family doesn't have to pony up the cash."

I might respond to that one myself.

Yeah... but nobody else would.....

 

[rousemark]

Travis' refresher sounds like it's for unworked leads, the op sounds like he's using it for worked aged leads.

They won't remember if they have been worked or not..

 

[chasejordan1]

I used Travis' Refresh Letter for aged leads and they worked well.

I only did it for about 100 leads but wrote $3-4000. I was a long time ago.

why did you stop?

 

[HoosierLife]

why did you stop?

My fresh leads came in.

 

[chasejordan1]

My fresh leads came in.

the math makes no sense spend $100 and make $4k, spend $400 and make $4k???

 

[KRobby]

They won't remember if they have been worked or not..

That's true but I'd be highly surprised if jd's hero is spending stamp money and call time on aged leads that have already been worked, especially the way jd talks about throwing them in trash.

 

[HoosierLife]

the math makes no sense spend $100 and make $4k, spend $400 and make $4k???

Does time have a value?

 

[rousemark]

Does time have a value?

When you get to be my age, it suddenly becomes VERY valuable...

 

[chasejordan1]

Does time have a value?

Yeah that is True.