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Most likely the insurance industry will sue and stay the implementation of this law. Then it'll rot in court for a few years.
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Whether you like this change or not (and I know a lot of people who really like this change), the chances of it not happening is probably less than 10% in todays environment.
You don't have to look far to find a line of people who will say their 'equity indexed annuity' was misrepresented when sold (doesn't mean it was, but people will make this claim). Given the new world of regulation we enter tomorrow, unless someone is bribing the right people in a big way, this will happen in January 2011, on schedule.
At least, that is my opinion. I know people who are close to this get polarized in their views, but when you step back a bit, the path is to more regulation, not less. The path is to uniform federal regulation, not state regulation. All this means, the path is to the SEC having control of EIA's.
The next path is for insurance companies to change the name so they are not equity indexed.
Dan