Self Generated P&C Internet Leads

[BTFuzz]

Its the spammy club this doucher is recommending.

Not recommending anything...but the things this poster said sound like it came from QC. Sorry to hurt your feelings a-hole!

 

[Alston]

I've put links to some tips on my Twitter account:
Alston Balkcom (BadSalesLeads) on Twitter
PM me when you get are able. I'll be around.

 

[Hefe]

Thanks for the info Alston. Do you mind giving us a ballpark on how many leads per month you are generating between 1800insurancect.com and lovetherates.com? Do you have more than those two sites?

 

[Alston]

I do have other sites, but the only site that is relevant to other agents is 1800insuranceCT.com. That site generates leads for my local agency.

The other sites generate leads for lead aggregators. I'm an affiliate for several lead companies (not all are insurance-related).

We generate between 10 and 20 completed lead forms per day via SEO. This is based on a 6-day week. When you add the leads from Saturday and Sunday together they equal the volume we expect on an average week day.

We also get 1-3 cheap PPC leads per day. We now bid very low on PPC since we get about as many leads as we want through SEO.

We only have one and a half agents. My son is the main agent. I just service my clients and stumble across a few new sales when I answer the phone while he's out or on the phone.

The site is about 5 years old and has a couple hundred pages that I created and posted one by one over the life of the site. We get impressions (not clicks or leads) from almost 2,000 unique queries.

 

[Hefe]

Thanks again Alston. Still working on a design and finding a company to build it but now I have a goal. If I got half the results that you are getting I would be happy.

 

[1manshow]

Sounds like Alston has a great thing going. I'd suggest that you do a little more research on keyword phrases before anything else. 300 searches/month from 500K population sounds like you're missing a big chunk of searchers. There must be someone you can hire to do this kind of work?

 

[Alston]

300 searches/month from 500K population sounds like you're missing a big chunk of searchers. There must be someone you can hire to do this kind of work?

It is hard to rank well for one phrase without ranking for other similar phrases.

(I'm assuming that the counts above are for "exact match.")

I think that there is a misunderstanding about "exact match" on Google. The only logical way to compare two different keywords is to use exact match.

However, exact match does not give you an accurate number that you can use to predict the amount of traffic you will get.

If I'm number one for "Connecticut health insurance" as well as "health insurance in Connecticut," I can't use the broad match numbers for the two phrases and add them together. There would be too much overlap between the two phrases.

However, I can't use exact match either because if I'm number one for those two phrases, I will rank well for several other related phrases.

Exact match is the best method to use to compare two different keywords to get a sense of which is better. However, it won't tell you how many visitors you will get. It can be light years off.

Google uses something akin to broad match when it takes a query and tries to match it up with web pages.

A site that targets "medical insurance in Connecticut" could theoretically beat my pants off for "health insurance in Connecticut" even if it never uses the word "health."

 

[Alston]

So What SEO Techniques did you use to get to the top of Google for your Key words because I am trying to do the same thing. I have a local agency in Coeur d alene Idaho and have been targeting these key words: Coeur d Alene insurance, insurance coeur d alene.... etc. How many key words did you target all together? I did every SEO technique like back linking, onsite optimization and I am still not even close to the top of google for my keywords. my website address is landersins.com

Your site is only a couple of months old. Give it some time.

To quote myself:

"The site is about 5 years old and has a couple hundred pages that I created and posted one by one over the life of the site."​

I assume that you have more than 13 back links. However, the only ones that count are the ones that the search engines have found.

So far Yahoo! is only displaying 13. They should find more as time goes on.

While you are waiting for your site to age keep working at it. SEO is like writing for a newspaper or a magazine.

You're not writing "East of Eden." You can't expect to be done one day.

You will need to keep adding content as well as improving on- and off- page SEO to stay ahead of your competition.

The first thing I suggest is that you stop abusing your title tag. The title tag is the most important SEO real estate on any page. You've got 64 to 72 characters (depending on which expert you listen to) to tell Google the primary purpose of the page.

There is rarely a good reason to put your company name in in your title tag. If you remove the company name, you are left with "Coeur d Alene Insurance." That is 23 characters long. This gives you about 41 more characters and spaces to work with.

You may want to use those 41 or so other characters to add your state abbreviation and mention some of the insurance lines you offer.

One option is "Coeur d Alene ID Insurance – auto – home – health - life - commercial"

I don't know if "Coeur d Alene Insurance" is a good keyword or not. It looks like you have some decent competition for the phrase. That may mean that there is decent traffic, but you should check.

You should have less competition when a line of insurance is added to the "head phrase." You already have separate pages for the different lines. That is good. Now take the company name out of the title tags for those pages. Those pages might eventually get more traffic than the home page.

Also, I don't believe that you should underline anything that isn't a hyperlink. (And vice versa, all links should be underlined.)

One more thing. The "return home" button is unnecessary and takes away from the aesthetics of the page. The convention is to make the logo a hyperlink that brings you to the home page.

You aren't likely to learn everything you need to know about SEO in a couple of months. Look for opportunities to learn that are free or cheap.

There are a couple of good threads on this forum about SEO including the one with Aaron_4sight's instructional videos and there are a some very good books available for cheap from Amazon.

There are some worthwhile, but expensive courses to take after you have learned more, but don't pay for Harvard until you've mastered high school algebra.