I have a couple of vanity toll free numbers which generate around 2-5 auto leads per day. I'm in California and these leads come in from all over the country. I know that the quality of these leads are better than internet leads because these people are calling me unsolicited and are ready to buy now.
I want to build my health insurance book of business. I am thinking of swapping my leads with one of these lead programs, but from reading the posts here about the internet lead programs, I don't have a lot of confidence in the quality and exclusitivity. I'm thinking of taking the money generated from these leads to hire a telemarketer to solicit group health insurance.
Regardless, I have leads that go to waste every day and I'm looking for the best approach which would could yield me a fair price for these leads, and using the money to build my health book.
What do you think would be a fair market value for these leads? Would you swap these leads 1 for 1 for exclusive health insurance leads (if they exitst)? Is there some company who would just purchase them as they come in?
What would you guys advise?
I want to build my health insurance book of business. I am thinking of swapping my leads with one of these lead programs, but from reading the posts here about the internet lead programs, I don't have a lot of confidence in the quality and exclusitivity. I'm thinking of taking the money generated from these leads to hire a telemarketer to solicit group health insurance.
Regardless, I have leads that go to waste every day and I'm looking for the best approach which would could yield me a fair price for these leads, and using the money to build my health book.
What do you think would be a fair market value for these leads? Would you swap these leads 1 for 1 for exclusive health insurance leads (if they exitst)? Is there some company who would just purchase them as they come in?
What would you guys advise?