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Varies by age, purpose, assets, etc.
To replace income from the primary breadwinner....pure vanilla term is what is usually the best choice.
For tax avoidance and estate planning....Single Premium is great.
I sell quite a bit of Single Premium-2nd to die-Long Term Care Insurance (most underinsured risk for most)
....and quite a bit of Gtd Issue Final Expense--usually paid for by sons and daughters.
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Your primary market is seniors and whole life is "in most cases WL is far too expensive to cover the need"? But they can afford SP LTC?
I sell some GIWL. Not the majority of my life sales. Only when I can not find level or graded. I have run across salesmen that primarily sell GI to their clients.