Good morning!
We haven't done a direct mail seminar for quite some time. We were sending out invites to 5000 people ages 55-75 (some of our clients and company "orphans" were thrown in there as well). We held the event at a mid level venue and offered two nights for attendance. The only people that were RSVPing and showing up were our clients and orphans. There is nothing wrong with client appreciation, but that's done at a different event!
We've had GREAT opportunities after we've been presenters for organizations (client's professional orgs/clubs/non profs). Attendance was strong and engaging and they asked insightful questions. Many people asked for appointments which lead to business. We do live in the midwest and it is considered rural.
My questions for "all y'all:"
are you doing direct mail seminars? Who are you mailing (and what's the logic behind it)? what venue are you using (upscale, laid back)? Are you serving food (comfort food, expensive food)? what time of day? Is there a certain topic that seems to be a lightning rod (general vs. specific)? Do most people RSVP or do you have a boat load of walk ins? Do you use a post card, envelope letter, or "fancy card" invite? what do you consider to be the most important aspect of the entire seminar process?
-BGK
We haven't done a direct mail seminar for quite some time. We were sending out invites to 5000 people ages 55-75 (some of our clients and company "orphans" were thrown in there as well). We held the event at a mid level venue and offered two nights for attendance. The only people that were RSVPing and showing up were our clients and orphans. There is nothing wrong with client appreciation, but that's done at a different event!
We've had GREAT opportunities after we've been presenters for organizations (client's professional orgs/clubs/non profs). Attendance was strong and engaging and they asked insightful questions. Many people asked for appointments which lead to business. We do live in the midwest and it is considered rural.
My questions for "all y'all:"
are you doing direct mail seminars? Who are you mailing (and what's the logic behind it)? what venue are you using (upscale, laid back)? Are you serving food (comfort food, expensive food)? what time of day? Is there a certain topic that seems to be a lightning rod (general vs. specific)? Do most people RSVP or do you have a boat load of walk ins? Do you use a post card, envelope letter, or "fancy card" invite? what do you consider to be the most important aspect of the entire seminar process?
-BGK