If you look at the Medicare Marketing Guidelines Chapter 2 Section 70.9.2 "Personal/Individual Marketing Appointments", it now classifies a one on one meeting with a beneficiary to be a conference call. It states it would require a SOA for telephonic meetings.
"All Plan/Part D Sponsor one-on-one appointments with beneficiaries, regardless of the venue (e.g., in home, conference call, library), are considered sales/marketing events and must follow the scope of appointment guidance"
The other side of that, it wasn't requirement last year, but now seems like it is. Which means, it should be in red (indicating changes from year to year in their updates), so I dont know if it was a mistake, but either way, that's what the regulations state now.
You are correct on that being inserted this year.