Lynn Quincy: How you explain PPACA matters | LifeHealthPro For the 2014 tax year, for example, they can wait until they file their 2014 income tax returns -- in early 2015 -- to get the tax credit money. They also can lower their health insurance bills in 2014 by collecting the credit starting in early 2014, while the tax year is still under way, and before they know what their total 2014 income will be. Under a description of the option for consumers to wait to take the tax credit until they file their taxes in 2015, a hypothetical consumer says, "I can afford the monthly premium. So, I'm taking the tax credit later. I like the idea of getting a bigger refund next April. I'll use it to get my kids a better computer." Under a description of the option for consumers to take the tax credit immediately, while the tax years is still under way, another hypothetical consumer says, "I love my steady job at the print shop, but it's tough to make ends meet. So I'm taking the tax credit now. It's just nice to have less going out each month." -------- Consumers understand that the credit lowers health insurance costs, that there's a trade-off between taking credit in advance and waiting to get the credit at tax time, and that they must contact the exchange if their income or family changes, Quincy said.