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I have found success knocking on lead cards rather than calling. I knock to set an appointment. Most of my new business (outside of referrals) comes from knocking.
If you are going cold, perhaps get a list of people who are on Medicare so you can lead with Medicare Supps. It's easier to get in the door if you are focused on one particular product line that is relevant to the person answering the door.
If you have to knock really cold and random, I'd focus on setting the appointment for a later time, unless they are willing of course. Try to fact find on the spot if they are reluctant...just ask as many questions as they will answer. Find a need and set a time to come back and address that need.
With residential, I'd have to say that it is much easier if you have a response card from them than completely cold knocking.
If you are going cold, perhaps get a list of people who are on Medicare so you can lead with Medicare Supps. It's easier to get in the door if you are focused on one particular product line that is relevant to the person answering the door.
If you have to knock really cold and random, I'd focus on setting the appointment for a later time, unless they are willing of course. Try to fact find on the spot if they are reluctant...just ask as many questions as they will answer. Find a need and set a time to come back and address that need.
With residential, I'd have to say that it is much easier if you have a response card from them than completely cold knocking.