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It's called sweat equity.
Forget Cold Calling. That's for the birds.
This isn't a job, its a business. And all businesses have to spend money to make money. If you are tired of cold calling, hire a telemarketer or buy some leads or do both.
One thing you'll notice is that the more money you spend on getting in front of prospects, the more money you make!
Man up and drop some stacks on your business. I just did and it feels great