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I ask them if they want to do a detailed job by checking their current drugs and find out if they are in the formulary and what their out of pocket costs will be. I used to assume the MA plan I was enrolling them in was good as long as all their drugs were included. I found out differently running them through medicare.gov site.Do you ask them for a list of their meds?
Perhaps agents who look for the "best" plan should also do door to door prospecting, or wait outside a senior center and pass out business cards directly to prospects.
Or, go room to room at the assisted living center. Another good option is to catch them in line at the pharmacy. I thank Rick for these ideas.