Rob Lion
Guru
- 653
Anthony what are you doing on the forum haha.All of this post is related to national SEO. Local SEO is different.
It sad to say, but it's going to take MUCH longer than 2 years now. Having 200k in capital to invest might shave off a year or two by hiring a trustworthy company to build quality links. Even if you did invest that much or more, its still going to be 3-5 years before you get enough traffic to write big premium (over 100k annually) strictly from organic visits. That last statement is also assuming said person is genuinely putting in 20+ hours per week of work for that 3-5 year span.
The Google algorithm flat out does not trust websites in a YMYL space without a ton (and I do mean a ton) high quality links. I hope that changes, but it doesn't look like it.
When I started my site in 2016, things were different and smaller lower authority sites had the opportunity to rank in the top 5 results for lots of keywords by producing amazing content that excelled at satisfying search intent. While that is true to a certain degree now, its just not the same environment. Google has changed. They place more value on trust now than they do how good your content is.
There are lots of final expense websites that have popped up due to the success of my site. I know many of them in fact. I genuinely want to see them succeed. As much as I try to stress this, nobody seems to get it.
You either build quality links and get a ton of them, or don't bother trying. People don't do it though because its' very hard and takes years to do.
For someone looking for inbound calls or prospects who are ready to buy, I don't suggest they go the Google route unless they are prepared to work a ton and wait a long long time before that effort pays off.
Your TV lead suggestion would be much better for 99.7% of agents.