- 4,828
I downloaded and zoomed in on the report and am still having trouble reading it (it's blurry). Just click on the attachment, then use 2 fingers to spread and magnify the attachment.
If 95% of new sales make their 1st payment--"are placed,"--I can only guess it's b/c they called in. Not true. The same 95% is for face to face agents also working DM leads that were mailed in. The SLICE app that SL agents use eliminates the mistakes that are sometimes easy to make. Before SL had the SLICE app our NTO % was higher also.
Higher intent--when they buy, they know they have the money or will make sure it's there on draft day. Broke people don't usually answer TV ads. (But they sure will respond to DM leads because they think it's something free from the gov't because of the usual vague wording on the mail piece). And the broke people are such procrastinators that they don't call the TV commercial? Procrastinations over a life time is why a lot of our clients are broke and need our product.
So 95% of sales make their 1st payment w/ Senior Life? Yes, the proof is in the attachment in my post above. For several agents it is 100% for the month shown in the attachment.
How's persistency--you mentioned 4-month and 12-month figures...? It's 4th, 7th, 10th, and 13th month persistency. I guess the persistency is good enough for SL to stay in business and for Sr Life, over the last 2 decades, to grow into a FE powerhouse.
The reason most carriers don't have a 5% NTO is probably because the agent didn't write the correct plan on the proposed insured (Wrote preferred when it should have been standard)? The SLICE app in my opinion has the biggest influence on such a small NTO%, Legacy that is bundled with our policies has the second biggest influence on a small NTO%, and and the higher income responders to the TV commercials is a close third.
Goes to show that you don't have to be the cheapest FE whore on the block.
Last edited: