Tool for Keyword Searches

I use Google's keyword tool and Wordtracker for the most part. I also have a SpyFu account, but don't use it much.

Conversations with, and emails from, your prospects and clients can be good sources of keywords, subjects for blog posts and FAQ entries.

You might be able to go after a keyword before it even shows up in any of the keyword tools.
 
Excellent posts, excellent sources mentioned.
Alston - let me expand that just a little - you want to break it down further, even though you might be statewide.
CT = connecticut = hartford = avon = ___ etc.
Blue Cross = BC, blues, bcbs, bsbc, etc, etc.
Insurance = ins

Internet searchers tend to use the shortest forms more often, so adhere to that.
BUT get the most bang also: supplements automatically equals supp and supplement - so no need for all three.
List all your combinations, then use them interchangeably.
You never know what your next prospect is thinking --
Hope that helps.
 
Good Advice DY. Never thought about the keyword being inside the other keyword. I always tried to optimize a page for each and every variation. A page for medicare supp, med supp, med sup, medicare supplement, and medicare supplements, for example.
 
Good Advice DY. Never thought about the keyword being inside the other keyword. I always tried to optimize a page for each and every variation. A page for medicare supp, med supp, med sup, medicare supplement, and medicare supplements, for example.

that's wasteful in my opinion use kw variations from your anchor texts when you backlinks
 
Other than Keyword Tools like Google Keyword tool, you can also find targeted keywords by looking at your competitors Homepage Meta tags especially the keywords as well as keywords from subpages.
 
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