Using a Beautiful Women for Marketing

[xrac]

There was a scam funeral funding company out of St. Louis named National Prearrangement Service. Their marketing reps were all HOT professional women in tight black dresses. Any funeral director with a lick of sense could easily tell it was a scam but they still ran off with millions of dollars before they got busted. If it works for the crooks it should also work for legit companies.

Did they scam any of the ones that you know?

 

[FLInsa]

I think that if you are going to rely on "beautiful women" to grow your P&C business, your agency (or in this case your marketing strategy) needs some major readjustment - like, ASAP!

Good luck!

 

[todd02]

I think that if you are going to rely on "beautiful women" to grow your P&C business, your agency (or in this case your marketing strategy) needs some major readjustment - like, ASAP!

Good luck!

First of of you actually read the original post I asked for the opinions of experienced individuals who market b2b this way. B2b to title companies and mortgage companies for referral based relationships... So still waiting to see If any one has experience. Also the pay would be bad of 32k and commission based on referrals that came in. I would think 3-4 months of no referral goals then have goals that ramp up as her relationships mature.

 

[Newby]

Did they scam any of the ones that you know?

Only the real stupid ones. Yes there are several in our area of Kentucky. None that I know of in Indiana.
It was such a transparent sham that the victims just about deserve to lose their money. It's also funny there didn't seem to be any female victims...only male.

 

[chickenfarmer]

It seems obvious, if you have good looking people on your team you are going to do better than an office full of Shreks, all else being equal. If its obvious the person doesn't have a clue what they are doing but are really good looking, I'm not buying sorry... most everybody has somebody at home looking over their shoulder anyway. That being said, a good looking professional who knows their stuff is invaluable.

 

[pretzelhead]

Any sports lovers here? Is the trend for sportscasters lately guys or this:

Notice who the cameraman in the background photographing.