WalMart Medicare Advantage Marketing Coming Very Soon

[ksigmtsu]

Just as a sort of off topic aside to this, is there a legal reason you couldn't set up the same way and sell Med Supps and do part D reviews as a private agent at a booth? I have a local pharmacy that told me I could set up whenever I wanted and use their internet, I just had to give her 2 days notice. For the record I'm not saying SELL the part D, just show the seniors how to look up their drugs and find the correct plan on medicare.gov, and collect med supp leads.

 

[Frank Stastny]

Just as a sort of off topic aside to this, is there a legal reason you couldn't set up the same way and sell Med Supps and do part D reviews as a private agent at a booth? I have a local pharmacy that told me I could set up whenever I wanted and use their internet, I just had to give her 2 days notice. For the record I'm not saying SELL the part D, just show the seniors how to look up their drugs and find the correct plan on medicare.gov, and collect med supp leads.

One can sell Med Supps anyway at all. You can even trip them in the grocery store and not let them up until they sign the app.

I like what you are suggesting, it is definitely "out of the box thinking". I would put together a short, one page fact sheet about Med Supps with your contact information on it to hand out to them. I would definitely have information regarding how insurance companies pay claims. It is a seniors biggest concern.

Also, have a professionally made sign on poster board made to set next to your table. You may also want to have something to hand out to them with your name and phone number on it. I would plan on giving it a fair amount of time to measure your success. At least six weeks. People may not approach you the first time they come in to get their meds but four weeks later when they come back again for a refill they may.

I don't believe you will be violating any of the CMS rules and regs if all you are doing is looking up their meds especially if you are not certified to sell them. Even if you were, they will be "coming to you". I'm sure others will have more comments on that.

 

[ksigmtsu]

One can sell Med Supps anyway at all. You can even trip them in the grocery store and not let them up until they sign the app.

I like what you are suggesting, it is definitely "out of the box thinking". I would put together a short, one page fact sheet about Med Supps with your contact information on it to hand out to them. I would definitely have information regarding how insurance companies pay claims. It is a seniors biggest concern.

Also, have a professionally made sign on poster board made to set next to your table. You may also want to have something to hand out to them with your name and phone number on it. I would plan on giving it a fair amount of time to measure your success. At least six weeks. People may not approach you the first time they come in to get their meds but four weeks later when they come back again for a refill they may.

I don't believe you will be violating any of the CMS rules and regs if all you are doing is looking up their meds especially if you are not certified to sell them. Even if you were, they will be "coming to you". I'm sure others will have more comments on that.

I am appointed to sell like 14 different part D plans, but mostly because I went about my appointment for med supp all backward because someone tried to pitch me on selling todays options first, and then the AARP med supp. I still can't get over what people will tell ignorant new agents to do. I think I could get away with sitting there, looking up their meds, printing off the sheet from medicare.gov and handing it to them, and collecting lead cards if I didn't SELL the policy or charge anything to do it. I'm not sure its exactly the letter of the CMS guidelines to do this, but it fits the intent as best I can tell. If you are using a public database like medicare.gov to do it and not advertising any specific name at all but just showing them how to use a publicly available government ran database you obviously aren't promoting a specific drug plan. All the printouts would show they came from medicare.gov. Full disclosure here, I do the same thing to do my clients policies, I take a laptop with me and run the drug comparison on medicare.gov and if the best plan for them is something I don't sell I help them enroll anyway and explain that I cannot be the agent of record on it but if they need my help to call me and I will 3 way call the plan for them.

Frank honestly I bet if someone sat there and really just gave away the information to people you'd start getting tons of volume after doing it 2 or 3 days if all you did was try to genuinely help the people and you'd generate more referral business than you could handle. People would start telling people that there was a man at the drug store that was showing them how to shop for their part D and explaining the new N supplements and how they could save money, I bet you could sit there from 8am-12 every day and write apps from 12:30 to 9:30 every night during AEP. Probably knock out 7 to 9 a day. I had this idea this year about 1 week before the end of AEP and decided I would try it next year starting around the last week of October through about the end of November. That way I beat all the people setting up their MA booths at wal-mart. The least favorite thing for me about this, I'm going to have to be up and out of the house early.. I'm NOT a morning person.

Anyone that likes this idea, just do me a favor and don't come to middle tennessee and do it. Anywhere else in the country, feel free to steal it.

 

[jacobtn]

Just as a sort of off topic aside to this, is there a legal reason you couldn't set up the same way and sell Med Supps and do part D reviews as a private agent at a booth? I have a local pharmacy that told me I could set up whenever I wanted and use their internet, I just had to give her 2 days notice. For the record I'm not saying SELL the part D, just show the seniors how to look up their drugs and find the correct plan on medicare.gov, and collect med supp leads.

why waste your time sitting in a drug store. get some leads or name lists, and go to them! you can write 3-4 Med Supps a day, a couple life polices, or a few annuities a week if you are proactive.

 

[ksigmtsu]

why waste your time sitting in a drug store. get some leads or name lists, and go to them! you can write 3-4 Med Supps a day, a couple life polices, or a few annuities a week if you are proactive.

To be entirely honest, I try to get public name recognition that way.

 

[Yoda]

To be entirely honest, I try to get public name recognition that way.

Didn't your mommy ever discuss the difference with you between good recognition and bad recognition? Because not all recognition is good. I can just hear the conversation now at the local hair salon.........."My god Julie did you see poor old Mary's boy sitting up at the drug store trying to siphon off some insurance business?"........"He just looks so sad sitting there"..........Sorry!

 

[moonlightandmargaritas]

To be entirely honest, I try to get public name recognition that way.

A little "Marketing 101" for you: unless you've got an advertising budget along the lines of McDonalds, Coca Cola, GEICO, et. al. spending time and/or dollars doing things for "name recognition" is a waste.

You're much better off directing your resources to direct marketing.

 

[ksigmtsu]

What I mean is, I think I can do both in a small area. My town is only about 40,000 people. If I was in a large city I wouldn't even bother, but its not hard to achieve name recognition in a town of this size, and people give more clout to someone they met in person.
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Didn't your mommy ever discuss the difference with you between good recognition and bad recognition? Because not all recognition is good. I can just hear the conversation now at the local hair salon.........."My god Julie did you see poor old Mary's boy sitting up at the drug store trying to siphon off some insurance business?"........"He just looks so sad sitting there"..........Sorry!

If someone thought I looked as sad as you imagine, I wouldn't bother going outside in the morning. And I don't need my mommy to explain things to me anymore.