Warming up cold calling

[Clifton Warren]

Cold call is tough and ineffective - top professionals don't make cold calls, they instead focus on turning cold call into luke warm approaches.

What techniques/methods to you use to remove the chill from cold calling?

 

[DHK]

Oh I don't know? Why don't you tell me?
[EXTERNAL LINK] - Clifton T. Warren: books, biography, latest update

Here's my rebuttal: It's not "cold calling is tough and ineffective."
It's YOUR "cold-calling is tough and ineffective."

Ben Feldman, CLU sold record-breaking amounts of life insurance... using cold-calling, and NOT referrals. It can be done, but it's not necessarily easy.

Focus on the problem to be solved, not the product you want to sell.
- People don't buy when they understand the product.
- They buy when they understand their problem.

 

[DAM Jr]

Cold call is tough and ineffective - top professionals don't make cold calls, they instead focus on turning cold call into luke warm approaches.

What techniques/methods to you use to remove the chill from cold calling?

I try not to cold anymore, but not against it. The one thing I did, which seemed to bring the guard down a bit, is letting them know I'm local somehow. (What road the business is on, landmarks).. Right out of the gate.

 

[PaulNY]

Let AI handle the cold calling and just transfer interested consumers to your phone number.

 

[Clifton Warren]

That does not work if you are looking to build long-term relationships with your ideal future clients.

 

[DAM Jr]

I do not like AI, in any way shape or form. However, you could build long term relationships with those people. It's really up to you what you do with those clients. You can either peddle insurance or set the stage and let them know how you operate.