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somarco said:I never found that an employer paid so little of the premium that an individual plan could compete
Probably because you have so little exposure to the real world of employer provided plans.
Big companies do pay a significant portion of the premium. Sometimes 80% or more of the total, not just the employee cost.
School systems may pay 30 - 40% of the total cost, still leaving many paying $500+ per month in premiums. That leaves some easy pickings for the astute agent.
As you spend more time in the under 100 & under 50 market you will find just the opposite. Many of these employers pay little, if any toward the cost of dependent insurance. This can be a windfall.
You're probably right, as I have not spent that much time with B2B or even the health market when I did it years ago. I just mean if you find that someone is insuring their whole family for $200-$300 per month, you might as well walk on to the next potential prospect. I imagine that situation is relatively common, but you say there are plenty of folks that are only receiving 30%-40% of premiums paid, so maybe there is some good opportunity.
My current employer pays 80% of my United HMO and New York Life will pay 90% of the Aetna HMO I'll soon be on, individual or family. For me, and this is because I know more than most consumers about insurance, you would have to beat my group coverage by a significant margin because of some of the small pitfalls individual has versus group coverage. That is not to say that individual health is not a great product, since it truly is, but there are some very real disadvantages too.