maxreferrals
Expert
- 64
Good post. Here is my major thought: The prospect is not recognizing your value. Here's what I would define as...
The Essence of the Value Equation
Notice from this equation that too much hassle diminishes value as much as does too much cost. In other words, it doesn’t matter how much money you’ll save on a dinner cruise if it’s too much of a hassle to drive two hours to board the ship.
So while “value” might not be a major consideration to you ¾ as the person selling the product or service now ¾ in the consumer’s mind, it’s all relative. Some consumers who are prospects for your services have had bad experiences elsewhere you don’t know about. Still others have had good experiences and you don’t know about these either.
Again, value, like beauty, is in the eye of the beholder. This is why personality and communications skills are essential traits.
The other half of the equation is that clients and customers each construct their own consumption experience every time they work with you.
Every point of contact they have, every question or comment, every time you communicate, think of this as a point on a line. And with each impression, this acts as co-producers, or reinforcers of value in their minds. Ultimately, the client is the one who will get the final say of whether you are valuable or not. “Value” is in their eyes, not yours.
Saying they must "think about it," says they are not finding value in your product or in you.
The Essence of the Value Equation
Value = (benefit + worth) - (cost + price)
So while “value” might not be a major consideration to you ¾ as the person selling the product or service now ¾ in the consumer’s mind, it’s all relative. Some consumers who are prospects for your services have had bad experiences elsewhere you don’t know about. Still others have had good experiences and you don’t know about these either.
Again, value, like beauty, is in the eye of the beholder. This is why personality and communications skills are essential traits.
The other half of the equation is that clients and customers each construct their own consumption experience every time they work with you.
Every point of contact they have, every question or comment, every time you communicate, think of this as a point on a line. And with each impression, this acts as co-producers, or reinforcers of value in their minds. Ultimately, the client is the one who will get the final say of whether you are valuable or not. “Value” is in their eyes, not yours.
Saying they must "think about it," says they are not finding value in your product or in you.