InsuranceGuy29
Guru
- 712
The only reason I think commission will never go away on MAPD is because people really don’t have to sign up for it.It’s every insurance company’s, wet dream to be able to eliminate insurance agents and commissions entirely, and still sell the same volume of their products. With most things, they can’t pull that off because sales just shut down when they eliminate commissions.
But on a product that everyone has to sign up for and there is zero premium and zero underwriting they will eventually be able to sign up people directly if they make it easy enough for people to know how to do that. It will happen. We have always known that.
Med supps are an option, and believe it or not, there is a sizable amount of people that just opt for original Medicare with a PDP. I wouldn’t advise it, but some people do.
That’s 2 points of competition for MAPD. Another is that all the companies compete with each other fiercely for business. So now that’s 3 points of competition.
In a scenario like this, you have to incentivize brokers to bring in sales to your company.
The only way to do that is commission. Even paying them a salary or hourly won’t do that. To me, Aetna has the right idea and setup.
No in-house agents (which keeps worker-related expenses MASSIVELY down), and they just pay brokers the commission and let them run wild and get business.
The broker is also happy because they don’t have to worry about competition from in-house agents. It’s a win/win.
And Aetna is able to keep costs down and has zero to lose and everything to gain. I also don’t think technology will affect us.
Most seniors are utterly clueless on anything insurance-related. Most barely even know how to get Part B. No amount of technological knowledge will ever fix that. You’re always gonna need brokers to guide them through.
Plus, we now live in a very information-heavy and overwhelming society. People are exhausted and don’t want to be bothered with handling it. Many don’t even have the energy.
Plus, this current crop of the population is also super entitled. They want everything done for them, anyway.
Also, don’t forget, the under-65 ACA marketplace already tried the no agents thing back in the day and it was total chaos and didn’t work.
Most companies paid zero commission for a few years. It backfired spectacularly. You always need local actual agents that people know and trust.
This is a personal, in-person, kind of business that's built on the foundation of building personal relations, trust, and rapport. People don't trust anyone they don't know. That's the bedrock of sales.
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