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$25 per lead.....You sound as if you don't know even know the true cost to generate a FE lead. $375 to mail 1000 pieces with 1.5% return....$375 divided by 15 = $25 per lead. Most return rates are closer to 1 % (or less), which would make the lead cost = $37.50 or higher! Anyone who has generated direct mail FE leads knows this. Why didn't you know this?
I believe some of the FE co.'s with the cheap premiums have been exiting the FE business this year, at least that's what I've read on THIS forum. Probably not charging what they should charge in order to stay in this business. A good FE agent knows that people buy NOT on price (like people do when gas is over $4/gallon). They buy based on likeability of the agent, believabilty and sincereness of the agent, confidence of the agent, a good presentation, EMOTION that is stirred up in the presentation, etc., etc.
Successful FE agents don't really have to worry about price.
If prospects saw a FE agent everyday then that would be different.
"$900 could be 10x that much with those margins".....show us the math, not the mouth.
The whole upline has less comm. % because of the charge backs NEVER being deducted from advance comm.
The co. pays a pretty penny for this type of system. I mean they just advanced you say $500 and the business lapses the next month and it STILL does not come out of your next advance comm.! What a beautiful system!
I've crunched the numbers in the post above for all to see. Where can a FE agent go make approx. $1800 (PROFIT) at ONLY 70% comm. in 30-40 hours without even cranking the car up?! Don't have to go to the hood, don't have to work in bad weather, don't have to worry about "no shows" on appointments, and don't have to worry about generating enough leads to make enough $$$ to provide for their family? Shucks if we have 2 feet of snow to fall one night I can still CALL the leads and make sales from the comfort of my home, instead of being trapped at home and not being able to get out and drive to see the leads. And our agents can order much more than 20 FRESH EXCLUSIVE leads each week! And the leads can be sent to the agent on credit, with no upfront cash outlay. Lead costs would be deducted from business submitted.
I know that you are an IMO/recruiter and don't feel comfortable with what I've laid off for everyone to see. Heck, I can't blame you. Like I stated earlier...show us your "BETTER opportunity" for FE agents. If something is better I would be interested myself. The truth is this is the BEST opportunity, at least at the present moment, for FE agents.
If anyone can prove me wrong then show it right here where everyone can see!
You are using your numbers for an average. I don't believe for a second that your average agent makes anywhere close to what you are showing here. If they did, they would be here telling us about it and you could verify it somehow.
As far as people not buying FE on price, that's just baloney. You may be able to speak about telephone sales, but, I can speak to real sales experience on that. I sold one yesterday that was $1 less from the competitor that had been there the day before. People buy garbage term policies from AARP because they are cheaper.