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No one learns to "love" cold calling. I have dusted my office in the morning to avoid making that first call of the day. Once the first call is out of the way and one falls into a rhythm then it isn't half bad.
Still not as much fun as playing poker with Wino though. It's a good thing he has a big head.
I only set one goal when making calls and it's not how many calls I make or how many hours I call. It's to make money. This job should be called "prospecting for insurance" not "selling insurance". Anyone can "sell" insurance to a qualified buyer. Finding that person is the tough part of this job.
To expand on that. The hardest part of this job is to be able to confidently ask for what you want, while emotionally detaching yourself from the answer. Just assume they are going to give you the answer you want, but don't emotionally invest yourself in it.
Just some simple numbers for you. Assume you are in a town of 100,000 people. There are approximately 30,000 households in that town. Of those, depending on your product, there are about 10,000 - 15,000 households you'd like to do business with. If you will doorknock 100 doors a day, that is 100 - 150 days worth of work. 3 to 5 months, then you can turn around and go right back, particularly since you probably missed the person at most. Also, if there is a town of 100,000, you can safely assume the surrounding communities have another 100,000 people, with another 30,000 households and another 10,000 - 15,000 worth doing business with.
Add in the fact there is probably a similiar sized town an hour or two away, and you can keep yourself busy and productive without ever buying a lead or picking up the phone to cold call.
Perhaps John P will come on and tell us how many doors you can knock a day while trying to set appointments. I may be low or high with my number.