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In most cases, yes.
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I agree with targeting small towns. The more remote the better and if you don't think there's a noticeable difference you're wrong. In general the closer you get to cities the more brutal it gets. I have marketers calling the most remote areas of MD - you have to parachute into these places. Fantastic attitudes.
No, actually, by being a card carrying member of the Dekalb County Library System, I can access referenceusa.com via my computer. I spend maybe 5 minutes doing a custom search, and the rest is phone time.
You see, that is a subscription the library pays for, and provides to me, as a service.