When Ordering Leads

Hey guys,

Producers who are earning a 6 figure income in Final expense.

1)Roughly how many leads are they ordering per week? ( if you could answer for both mail drop/ tele-marketed leads it would be nice)

2)Roughly out of 10 leads how many are they closing?

Thanks in advance,

Funguy

This is an interesting post because after working dozens of different lead programs I can tell you no lead is the same, so its going to obviously depend a lot on the quality of leads your buying... Remember you get what you pay for... If your working a Good direct mail lead program or buying A leads from DM

(an A lead which a client has filled out 0-10days, some companies will call an A lead 1-6 months which is a joke, the definition is different depending on where you buy them)

At 25 leads a week the worst agent should be writing $2500 in AP a week and $10,000 in AP a month if your not bumping your head into that your getting ripped of on your leads.

A good paid per lead average is 200 a great is 300. So the average agent with 25 leads a week should be writing $5000 AP a week and $20000 AP a month.

The purpose of a lead is to spend less time looking for clients and more time in front of them.

I personally take 10 A leads 20 B leads(6-12 month old non sold leads) and do $5000 a week in premium only working Monday-Wednesday.
my closing ration on A leads is 4-5 out of 10... My closing ration on B leads is 10%. I get about 900 AP per house hold sold.
 
This is an interesting post because after working dozens of different lead programs I can tell you no lead is the same, so its going to obviously depend a lot on the quality of leads your buying... Remember you get what you pay for... If your working a Good direct mail lead program or buying A leads from DM

(an A lead which a client has filled out 0-10days, some companies will call an A lead 1-6 months which is a joke, the definition is different depending on where you buy them)

At 25 leads a week the worst agent should be writing $2500 in AP a week and $10,000 in AP a month if your not bumping your head into that your getting ripped of on your leads.

A good paid per lead average is 200 a great is 300. So the average agent with 25 leads a week should be writing $5000 AP a week and $20000 AP a month.

The purpose of a lead is to spend less time looking for clients and more time in front of them.

I personally take 10 A leads 20 B leads(6-12 month old non sold leads) and do $5000 a week in premium only working Monday-Wednesday.
my closing ration on A leads is 4-5 out of 10... My closing ration on B leads is 10%. I get about 900 AP per house hold sold.

I am sooooo glad you resurrected this post.....JD has a special place in his heart for guys that are as successful as you...and share it with all the other agents on this forum.
:yes::yes::yes:
 
I am sooooo glad you resurrected this post.....JD has a special place in his heart for guys that are as successful as you...and share it with all the other agents on this forum.
:yes::yes::yes:

I'm not sure what you mean by that? His numbers sound about right to me. If a person is getting 25 leads a week and not doing $2500 ap then they are in the wrong business.
 
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