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He has to have a reason to write the annuity in NY (residence, business, NY rep, etc.) aside from wanting a NY annuity.
Fl also has a guarantee association (as do all states). However it only covers deferred annuities to 250k. If he's married, you can split owners and diversify your carriers to make sure that he's 100% covered.
If you have the situs ability to write in NY, he'll be sacrificing rate for the additional guarantees...which is o.k. with some people.
I believe the logic is, "If they are licensed in NY, then they are following the strictest laws out there, so they must be good."
He isn't looking for it to be purchased in NY, just from a company that is also licensed in NY in addition to FL.
At least, that is the way I read it. I don't agree with the logic, but that seems to be what it is.