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For the 95% of the cases (bread and butter) I talk about social security as a public safety net and supplementing that with a personal safety net. I talk about how SS doesn't stop paying death benefit once you retire, about how it pays income if you become disabled before you retire, and how it pays you income when you retire. I show them illustrations with maximum first year PUA, show them how the premiums can be offset within 15 years, how the company will pay the premiums until 65 if they become disabled and how the CV can accumulate and be distributed tax-free.
For the other 5% (higher premiums), I talk about personal banking with easy access and high interest. I give up my load with high level PUAs sometimes up to 2/3 of the premium. These are CV power houses. I have several clients due to the nature of their work, borrow and pay back 2~300k in any given year. I initially show it as a business owned policy but talk about tax advantages in owning it under their own names. Since I don't write COLI on shareholders and don't go after larger businesses, true COLI cases on employees are far in between.
For the other 5% (higher premiums), I talk about personal banking with easy access and high interest. I give up my load with high level PUAs sometimes up to 2/3 of the premium. These are CV power houses. I have several clients due to the nature of their work, borrow and pay back 2~300k in any given year. I initially show it as a business owned policy but talk about tax advantages in owning it under their own names. Since I don't write COLI on shareholders and don't go after larger businesses, true COLI cases on employees are far in between.