As a woman- here's what I think:
Women are awesome in emotional sales; healthcare, housing, retail, life insurance (to an extent) etc. Those kinds of products pull on an emotion- no one wants to be sick/injured, we have a plan to take care of you- warm and fuzzy.
I can sell emotional ALL DAY LONG. And I make a few bucks. It doesn't hurt to be cute/pretty/well dressed. I've straight up been told I got a sale on the way I look. Doesn't bother me a bit- as long as the check clears. . .
Here's where we get into challenges: Financial sales- where the big money lies. When we get into the financial sales arena- it becomes pretty black and white. There's not a lot of emotion in annuities and mutual funds. Although I know my stuff when it comes to life insurance and annuities, most men prefer to deal with other men for their financials. A lot of women also prefer men to handle their money. It's presumed that it will be safer.
Because I handle their emotional contracts, I must not qualified to handle their financial contracts. It's a crazy psychology, which I am working on overcoming.
The other thought I have as to why there isn't a lot of women in the industry is that it takes a specific kind of personality to be a sales person and business owner. You can't be too laid back, you have to be driven. Look at the women who are successful in the industry- we are all very similar in personality. Most women in sales are very Type A and can be on the aggressive side. Much like their male counterparts. This industry will chew up and spit out the meek.
Spoken just like a woman.....
It is about Personal Drive and a desire to take a risk.... That is what Sales Success uses as a foundation..... Men or Women... Does not matter... If you do not have "IT" than you are not invited to join the club....
BTW.... "IT" is not something you are born with, sales involves training, education, self improvement and all applied with experience....