Will These Numbers Work in FE

When I started back in the dark ages (40 years ago) with a debit (Home Service) company, I given a formula.. 40/15/5.. $0 honest, to goodness, face to face contacts where you actually ask for an interview will result in 15 interviews. 15 interviews conducted under favorable circumstances where the client is actually asked to buy will result in 5 sales.. Worked in debit business, worked in the med supp business and worked in the final expense business.. In fact, it worked as long as I did. I have gone back to work recently and find it still works.. Doesn't matter if I make those forty contacts running leads, referrals or cold calling..It all averages out the same over the course of a year.


So, on average, selling 1 out of every 3 you sit down with (5 of 15). Those numbers are doable, but usually after a bit of experience. It would be impressive for somebody with no experience.
 
I'll sell you 40 handpicked leads at a bargin and I'd be real impressed if you sold 5 of them. Special today for $400 cash!

When I say a "lead" I'm talking about a fresh DM lead. Most successful FE agents will sale at least 5 out of 20 leads. I'm not talking about prospects, I'm talking about "leads".
 
He is contacting 40 (suspects/prospects/contacts) which will result in result in 15 appointments ( thats a lead ) which coverts into 5 sales..33 pct closing ratio....

thats good salesmanship.

Selling 5 out of 15 appointments is not bad. I certainly wouldn't be happy with that kind of reslt, but it's not bad at all. Most FE agents are not doing that well.

But, and this is a big but, only getting 15 appointments from 40 leads is absolutely terrible.
 
Those 40 names are not leads, but initial contacts from prospecting, which turn into 15 appointments, and result in 5 sales....

thats how I took it....

He indicated he started 40 yrs ago, dont think lead companies were around back then....

So in that case not too shabby...
 
If you contact 40 leads and only get 5 sales something is wrong with your salesmanship.
Could well be something wrong with my salesmanship but perhaps leads was the wrong term.. Have never worked a "qualified " lead program where someone has actually mailed in a reply card..The leads I was referring to was little more than a list of names with ages and addresses, which any agent could now acquire free of charge using the neighbors function on whitepages.com. Was still a cold call but at least you could smile and address them by name when they came to the door.
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He indicated he started 40 yrs ago, ..

Gee.. that sounds much longer ago when you say it!

Direct Mail has been around a lot longer than that.. Had friends selling what we now call Final Expense that were running direct mail leads in the 70s. I just never felt I needed it to find prospects.. What we didn't have was GPS... I would run into agents about every morning who were asking the postal clerk at the Post Office counter where someone lived... The county maps never seemed to be up to date.. At least, in those days, the rural postal clerks were more than willing (and actually had the time) to help..
 
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"If you contact 40 leads and only get 5 sales something is wrong with your salesmanship."


maybe they are YAL leads!
 
I was just joking about YAL. I saw a spot for a dig and took it!


Personaly I've worked mailers in the mortgage business and in the insurance business. I found them to be very mis-leading and thats not my style. I have always done better with press one leads. Buts thats just me. There are lots of guys making big money here from mailers.

Bottom line to me is this. If your buying leads and are making enough money to keep you happy, keep buying them. If your not happy with your results, try something else.
 
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