Will You Write Anything That Walks Through Your Door?

[RJT Consulting]

I am getting to the point where I am starting to be very selective about the risks that I want to write. Initially, I was willing to chase anything that came in my door but here lately I have elected to be much more selective about who I want as a customer. For instance, need an SR22, go to the agency down the street. I can't see any reason why I want to spend the time chasing this type of client or even allowing my staff to waste time on them.

I am just curious what the rest of you are doing. Do you have a niche market that you keep your eye on or do you look at taking on any risk?

 

[insuranceexec]

I am getting to the point where I am starting to be very selective about the risks that I want to write. Initially, I was willing to chase anything that came in my door but here lately I have elected to be much more selective about who I want as a customer. For instance, need an SR22, go to the agency down the street. I can't see any reason why I want to spend the time chasing this type of client or even allowing my staff to waste time on them.

I am just curious what the rest of you are doing. Do you have a niche market that you keep your eye on or do you look at taking on any risk?

What if they can not walk? Should we call the ACLU?......

 

[RJT Consulting]

Walk, skip, crawl however they roll in!

 

[1manshow]

Same here, they're the ones who want minimum limits on their auto ins We don't quote minimums but we're glad to tell them where they can get it right down the street.

Persistency is terrible on that stuff.

 

[tospears]

Wish I Was Down The Street From U Guys. I absolutely agree that we shouldn't write minimum limits, but i definitely wouldn't turn them away. I'm sure your books are much larger than mine.

 

[djs]

I write SR-22 clients gladly. They will turn into pretty reliable payors, unlike referrals that come from used car lots. They need to keep their license intact.

I don't turn away the business, but I try to avoid monoline, single item households. I like having their cars and house, and having at least 2 lines makes it much more worth my time.

Dan

 

[JCK818]

We all like those, but why turn away business?

 

[1manshow]

but why turn away business

2 Main reasons I have my staff turn away business:

#1- Persistency Bonus
#2- Contingency Bonus

 

[Kapture]

No... and its funny, I can spend less than 5 minuets on the phone and know if I want to write the risk or not by the gut feeling I get. And to be clear, I do write no prior and min. limits, but I go no further than high risk for those customers, spend no more than 5 min. of my time.

I dont like to write price shoppers either... lets be honest, they are the biggest pain in the ass in the world... and they will be gone in a year anyways. Why waste your time... because there is no customer loyality anymore... it seems to be all about price unfortunately.

 

[Benefits Man]

Why don't you get a carrier you don't mind dumping crap onto and just use them for the crap?