Wordpress or Xhtml/css

title tag on each page, use keywords, 80-120 characters

h1 tag on each page, same thing, no more than 1 h1 per page

3% keyword density each page

sitemap and other stuff not terribly important.

em and strong keywords, dont use tables

canonical meta, location meta.

Do that stuff, and you're ahead of most of the internet.

nice thank you for your help. i think i will go with xhtml/css and use these tips. but what do you mean 3% keyword density?
 
3% of the time on the page, for whatever keyword you're targeting, use that exact keyword in the body text. I've heard as low as 1% and as high as 5%, wouldn't exceed 5% because I'd imagine there might be a penalty for "keyword stuffing", its been stated to exist and I believe it does but I've never tried to prove or disprove it.

If you're targeting, like "fancy purple widgets", use it in the paragraphs on the page.

Pages can have 350-1000 words on them, don't exceed 1000. At a certain point the spider is thought to stop reading the page.

You can target as many as 3 keywords per page safely, more if you target long tail keywords that ALSO include the short tail. Helps if they relate to each other somehow.

long tail keyword - 4 words or longer
sort tail - 3 words or shorter

Long tail might be - affordable tennessee health insurance for business owners
Short tail included in that - tennessee health insurance

Most sites are built from the short tail breaking down to the long tail that contain the short in a tree.

Maybe you have a page about
Ohio health insurance | Ohio Medicare
Then you break down to - using the one on the left:
Ohio Individual Health insurance | Ohio Group Health Insurance

Then to:
Affordable Ohio Individual Health Insurance Quotes

The top level links down to the lower level by giving more and more content, relevant to the top level.

Pages should have a hierarchical structure like that, start general, then break it down more and more specific using any keywords you can find that get searched.
 
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