Would You Call This Agent ?

[1manshow]

Just working on my second in a series of advertorials..first one was a home run...hoping to get a little feedback on this one... would you call if this was a local agent in your town?

 

[CHUMPS FROM OXFORD]

I wouldn't. The first thing I thought of was that heater for sale for $298.

But...I'm quite skeptical, so you may in fact get a lot of interest from readers.

 

[on7of9]

looks good to me, i would put Debbie and Patty's pictures on it. the staff menitoned a dozen times. and i am to call one of them. which i would (as long as they don't look like me.) how is this delivered?

 

[briko3]

I like it too. Sounds a little redundant after the first column, but good idea overall. Let us know how it works.

 

[Frank Stastny]

I'm sorry to say that I wouldn't respond either. It is too much hype for me. One client said you saved them over $1,400 per year on their auto insurance. That sounds a little unrealistic. Also, where did the $178,000 come from?

When I first opened the page that number jumped out at me. I immediately thought who was it that he saved that much money for? Further explanation would be helpful.

Possibly explaining your new program that will continue through 2010 might help. It also gives me the impression that it will end after 2010.

I think a little softer dialog without all the testimonials would be a lot more effective. I really don't place much stock in testimonials though.

Just my thoughts, others probably feel differently.

 

[Justin Bilyj]

Too much owner this and owner broker that, consise, have the referrals on the side. Focus on them not you..

 

[briko3]

I can agree with what Frank said...it would be a lot better with a little more substance. I understood that it was total savings for your clients, but maybe specify that. Like "that's over $350 average savings A YEAR per family"

 

[AstonishNick]

I wouldn't call, the ad reads like one of those infomercials about making it big in the real estate market and is too focused on dollar amount savings vs. something tangible.

A better approach would be to highlight savings by customers in the article copy and have the quotes reflect what a great job "Insurance Broker Dan Williams" does servicing his clients, including the benefits of going w/ an independent agent over corporate giant. Focus on the local aspect, make $$ savings secondary.

 

[1manshow]

rewrite w/a little more emphasis on service

thoughts??

 

[Guest]

"Let face it we sell paper"?? What is that, car business talk? It probably not the best thing to advertise. Maybe something like we sell "security" or we sell "a piece of mind" or " reassurance.

When you say we sell paper, I thought it was an add for Dunder Mifflin..