- Thread starter
- #11
Would You Call This Agent ?
- Thread starter 1manshow
- Start date
Some of them make me thankful that Type A personalities are not my target market
Here is my nickel's worth.
I have always been taught that people respond to what is being pitched. If you pitch a free "something" with every quote, test drive, visit, etc. what you will get is folks looking for something free. If the free is interesting enough, and has enough value in their minds, they will even sit through a two hour seminar just to get the free item even if they have no desire or ability to buy your product or service.
I realize the P&C business is mostly pitched on price (Give us 15 minutes to save 15% or more) but frankly if a lower price is all you have to offer you really aren't doing anything other than moving around dollars. If someone buys from you on price they will also leave you for price.
I save my clients a lot of money on health insurance but that is not my pitch. Instead, I show them how to get real value in their health insurance by focusing on risk vs. premium.
Any knucklehead can come in with a similar plan at a lower price but few can do what I do to create value in suggesting what most view as lesser coverage at a lower price. As I tell them, you don't really get less, you just pay less.
Big difference.
I have always been taught that people respond to what is being pitched. If you pitch a free "something" with every quote, test drive, visit, etc. what you will get is folks looking for something free. If the free is interesting enough, and has enough value in their minds, they will even sit through a two hour seminar just to get the free item even if they have no desire or ability to buy your product or service.
I realize the P&C business is mostly pitched on price (Give us 15 minutes to save 15% or more) but frankly if a lower price is all you have to offer you really aren't doing anything other than moving around dollars. If someone buys from you on price they will also leave you for price.
I save my clients a lot of money on health insurance but that is not my pitch. Instead, I show them how to get real value in their health insurance by focusing on risk vs. premium.
Any knucklehead can come in with a similar plan at a lower price but few can do what I do to create value in suggesting what most view as lesser coverage at a lower price. As I tell them, you don't really get less, you just pay less.
Big difference.
- 707
I like it!
It's very simple and colorful and easy to navigate through.
I didn't read it but liked the layout.
You might want to do a lead capture on the home page through Aweber or some service like this.
It's very simple and colorful and easy to navigate through.
I didn't read it but liked the layout.
You might want to do a lead capture on the home page through Aweber or some service like this.
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- Thread starter
- #15
somarco, I hear you loud and clear ...the old adage in P&C is you live by price, you die by price...however, I've been very successful by marketing on price and overdelivering on service (95%persistency) any P & C agent on the board will verify that persistency is among the highest. And yes, I'm bragging on behalf of my crew for all their hard work.
I'm simply taking advantage of a certain "recession mentality" and marketing mainly on price. New apps were up over 20% at year end 09 versus 08. And 08 was a darn good year.
I'm simply taking advantage of a certain "recession mentality" and marketing mainly on price. New apps were up over 20% at year end 09 versus 08. And 08 was a darn good year.
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funny, i never really thought the piece was about price. but i am not an agent nor have i ever been an agent. just thinking about it. by first impulse was that you where a large firm (the 179k grabbed me) and the savings for all those clients was from your staff's research and service. when the insurance co's start the comparison charts, then i look at the price. but to each their own. again, how is this delivered? email, snail, posted at the grocery store...
- 4,823
It's a good ad, period. I'd be willing to bet that it is effective. Much better than most of the boring p/c ads that are out there. Just add the pics of Debbie and Patty and the hours they will be taking calls.
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This is coming from someone who is in insurance but doesn't handle marketing and advertising. I found the statement at the top a little confusing. I assume your referring to the amount you saved people but the way it's worded sounds like that's how much has been paid, "awarded," to them. I think it would have more punch if you just called it what it was. Though, I must admit that my confusion from the top statement did get me to read the rest of the ad.
I think the ad, as written, is good enough to rate its effectiveness and edit it accordingly as the clients begin calling. I've seen a similar ad/approach with chiropractor's in the Florida area. I recall seeing the ad for several months and I'm guessing it was kept in the paper because of its effectiveness. Good luck.
