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I have to view all SEO information with a critical eye. First of all, the only people who know Google's algorithm is Google. There's a lot of fantastic guesses out there - but that's what they are.
Even in the esteemed SEO community there are basic disagreements about what weight is given to certain things like backlinks, content, social media, etc...
Google, for example, claims that paying for or spamming backlinks = punishment. However, do some research on some very high profile companies that completely gamed Google and Google didn't find out until their competitors narced them out.
Huh? So Google can't tell if a company is using hundreds of thousands of "illegal" backlinks? They can't catch that on their own?
And by the way, after those certain companies were narced out, Google did indeed penalize them but putting them in the "naughty corner" for a bit - then giving them their ranking back. Wow - stiff punishment.
Even in the esteemed SEO community there are basic disagreements about what weight is given to certain things like backlinks, content, social media, etc...
Google, for example, claims that paying for or spamming backlinks = punishment. However, do some research on some very high profile companies that completely gamed Google and Google didn't find out until their competitors narced them out.
Huh? So Google can't tell if a company is using hundreds of thousands of "illegal" backlinks? They can't catch that on their own?
And by the way, after those certain companies were narced out, Google did indeed penalize them but putting them in the "naughty corner" for a bit - then giving them their ranking back. Wow - stiff punishment.
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