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Yes, definitely dont use KPIs to help your business. Its not like every successful business doesn't use them. Carry on.
I don't even know what a KPI is. So maybe I use them? Maybe I don't?
But I do know most of the heavy hitters in the FE world and none of them over analyze the business. I've seen 100's that did though. On their way out.
You could be the exception? How much FE do you personally write per year?