TomZack
Super Genius
- 100
I am looking at a major Life insurance carrier's advertising guidelines and it says:
A life insurance policy cannot billed as an "investment", "investment plan", "savings plan", "savings", "retirement plan", or "retirement vehicle".
As I am considering doing some advertising....
and having read Ben Feldman's books where he did just that - label policies as "retirement plans" or something similar, I guess the rules have changed since those days.
But....there IS a savings component to cash value policies, so I don't really understand why you cannot say that in advertising/marketing.
Any thoughts on this?
Also...
Do you put "Insurance agent" on your biz card, etc?
Or do you use something more generic like Independent broker or agent?
or Financial consultant, etc?
I am just licensed as Life & Health currently, so I know there are certain titles/terminology I cannot use.
I am attached to a group that does everything in financial planning and retirement planning, but can market myself individually.
Thoughts?
A life insurance policy cannot billed as an "investment", "investment plan", "savings plan", "savings", "retirement plan", or "retirement vehicle".
As I am considering doing some advertising....
and having read Ben Feldman's books where he did just that - label policies as "retirement plans" or something similar, I guess the rules have changed since those days.
But....there IS a savings component to cash value policies, so I don't really understand why you cannot say that in advertising/marketing.
Any thoughts on this?
Also...
Do you put "Insurance agent" on your biz card, etc?
Or do you use something more generic like Independent broker or agent?
or Financial consultant, etc?
I am just licensed as Life & Health currently, so I know there are certain titles/terminology I cannot use.
I am attached to a group that does everything in financial planning and retirement planning, but can market myself individually.
Thoughts?