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I would like people to visit my website rainbowgrp.co.uk and let me know what they think. How could we improve this site both visually ans SEO wise?
I would design a different header. It's a little bland for my taste. I would also modify the title tags on a few pages if I were you after doing a bit of keyword research. Same thing with your "alt" tags.
There is debate on whether they matter, but your meta keywords should be rewritten. I also like a stronger call-to-action in the meta description.
I didn't dig really deep, but your <h1> tags could be modified after some keyword research as well.
I only spent about 2 minutes on the site, and frankly, there are a lot of onsite SEO issues.
Lending is a fairly competitive niche, so you'll want to optimize for some long-tail keywords and make sure you have some solid backlinks in addition to setting things up correctly on the site.
Good luck!
Meta Keyword Tags? Dead since 1998 -2000 no search major engine uses them as of today. I think Ask.com still uses them, but that should tell you something.
This is bad advice. So traffic from sites like "Ask" is not worthwhile and can't lead to conversions? PS... To some extent Yahoo even supports meta keywords. (Although they are moving to their "common tag" structure...)
Sure, meta keyword tags are dead to the major search engines, but there is no downside to having them. I'll take the potential of a little traffic from the small search engines by spending 30 seconds on solid meta keywords. You are doing yourself or your clients a disservice my not adding them (of course only a few and they must be relevant).
As far as "alt tags", these can be used without looking spammy... Your alt tags should not show 0001474pic.jpg or be blank. Does it help in terms of SEO, probably not, but once again, having good image descriptions in the pictures makes the site more readable for humans and some believe it can give a slight SEO boost. Once again, these are not the place for keyword spam, but rather a description of the image.