Advice on My Website

Rainbow

New Member
8
I would like people to visit my website rainbowgrp.co.uk and let me know what they think. How could we improve this site both visually ans SEO wise?
 
I would like people to visit my website rainbowgrp.co.uk and let me know what they think. How could we improve this site both visually ans SEO wise?

Not being a Brit I have no idea how things differ in presentation there. The site looks o.k. but a little too busy with too much small type. I would probably have a headline something like SAVE MONEY ONE STOP SHOPPING FOR and then follow with my offering less the small stuff. Site loads well. If you want people calling you the phone number needs to be on the front page in large print with an address. I would have a page about you and the business.
 
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I agree. The font is way too small and i think the home page shouldn't have so much "stuff" on it. Also, for each subject heading, you have 2 links "car loan", "enter car loan", and that's kind of redundant and might be non-user-friendly.
 
I agree overall looks good but main landing page has too much, easy to loose focus, I would suggest two main concepts and put the rest as sub concepts.
 
I would design a different header. It's a little bland for my taste. I would also modify the title tags on a few pages if I were you after doing a bit of keyword research. Same thing with your "alt" tags.

There is debate on whether they matter, but your meta keywords should be rewritten. I also like a stronger call-to-action in the meta description.

I didn't dig really deep, but your <h1> tags could be modified after some keyword research as well.

I only spent about 2 minutes on the site, and frankly, there are a lot of onsite SEO issues.

Lending is a fairly competitive niche, so you'll want to optimize for some long-tail keywords and make sure you have some solid backlinks in addition to setting things up correctly on the site.

Good luck!
 
I would design a different header. It's a little bland for my taste. I would also modify the title tags on a few pages if I were you after doing a bit of keyword research. Same thing with your "alt" tags.

There is debate on whether they matter, but your meta keywords should be rewritten. I also like a stronger call-to-action in the meta description.

I didn't dig really deep, but your <h1> tags could be modified after some keyword research as well.

I only spent about 2 minutes on the site, and frankly, there are a lot of onsite SEO issues.

Lending is a fairly competitive niche, so you'll want to optimize for some long-tail keywords and make sure you have some solid backlinks in addition to setting things up correctly on the site.

Good luck!


Meta Keyword Tags? Dead since 1998 -2000 no search major engine uses them as of today. I think Ask.com still uses them, but that should tell you something.

Your "Head Section" Meta Tags, let search engines know if this is a well structured site and if its worth indexing. Yes they have the luxury of indexing what they want and need in todays market. The days of throwing up a website and getting it indexed into the search engines is long gone. 90% of the battle is having all your pages indexed and relevant.

Then you can worry about ranking in the Search Engine Results for the relevant terms. untill then, it won't matter

Concerning yourself with structuring your hierarchy tags <h1><h2> and so on, will not make a difference unless you get your head section correct.

The recent misuse of the hierachy tags has placed less importance in this area to the search engines as well.

If you have tags like some of the examples below, I would suggest getting this area straight first, and understand this is your sites first impression to the search engines.

If they see tags like this, I think it lets them know the rest of the websites story.

<META NAME="Subject" CONTENT=" ">
<META NAME="Description" CONTENT=" ">
<META NAME="Classification" CONTENT=" ">
<META NAME="Keywords" CONTENT=" ">
<META NAME="Geography" CONTENT=" ">
<META NAME="Language" CONTENT=" ">
<META NAME="Expires" CONTENT="never">
<META NAME="Copyright" CONTENT="© ">
<META NAME="Designer" CONTENT=" ">
<META NAME="Publisher" CONTENT=" ">
<META NAME="Revisit-After" CONTENT="21 Days">
<META NAME="Distribution" CONTENT="Global">
<META NAME="Robots" CONTENT="all">
<META HTTP-EQUIV="imagetoolbar" CONTENT="no">
<META http-equiv="Pragma" content="no-cache">
<META NAME="zipcode" content=" ">
<META NAME="city" content=" ">
<META NAME="State" content=" ">
<META NAME="country" content=" ">
<META NAME="MSSmartTagsPreventParsing" content="TRUE">
<META http-equiv="Cache-Control" content="no-cache, must-revalidate">
<META http-equiv="Robots" content="index, follow">


Alt Tags - No debate - just bad information.

It all started around 2006 with a Class Action Lawsuit in California against Target.com for not being accessible to users with disabilities. (Mainly Blindness)

Missing alternate text for images, inaccessible image maps, made it impossible for blind patrons on Target.com to navigate the site and complete transactions.

So what does it have to do with you building a Findable Website?

The same accessibility violations that prevented blind users from navigating Target.com will also prevent the search engines spiders from indexing your site, making large portions invisible to search queries. (very common on E-commerce sites)

The most wealthiest, influential uses on the web, are the Indexing Spiders of Google - Yahoo and MSN.

They as well suffer from the same disablility (Blindness) they can only read text not images.

Its all about getting your site fully indexed and understanding your "Niche" as its relevant to the Searchers Query.

Googles Guidelines:

Don't use images to display important names, content, or links.

Our crawler doesn't recognize text contained in graphics.

Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.

Read the last sentence very careful. Once again using this tag Correctly is Key! to search engines understanding your site and its Main Theme and indexing it correctly.

Stuffing keywords into the Alt tags of your images, does you no good, in fact you will hurt your site more than you will help it.

You will hear all kinds of "Expert Advice on this Subject" but talk is cheap, and pointless.

Have them show you how thier "advice" has worked on sites they have optimized , and ranking for relevant traffic terms.

If they cant, Its just noise or something they have read and like to repeat to sound like an "Expert"
 
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Meta Keyword Tags? Dead since 1998 -2000 no search major engine uses them as of today. I think Ask.com still uses them, but that should tell you something.

This is bad advice. So traffic from sites like "Ask" is not worthwhile and can't lead to conversions? PS... To some extent Yahoo even supports meta keywords. (Although they are moving to their "common tag" structure...)

Sure, meta keyword tags are dead to the major search engines, but there is no downside to having them. I'll take the potential of a little traffic from the small search engines by spending 30 seconds on solid meta keywords. You are doing yourself or your clients a disservice my not adding them (of course only a few and they must be relevant).

As far as "alt tags", these can be used without looking spammy... Your alt tags should not show 0001474pic.jpg or be blank. Does it help in terms of SEO, probably not, but once again, having good image descriptions in the pictures makes the site more readable for humans and some believe it can give a slight SEO boost. Once again, these are not the place for keyword spam, but rather a description of the image.
 
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This is bad advice. So traffic from sites like "Ask" is not worthwhile and can't lead to conversions? PS... To some extent Yahoo even supports meta keywords. (Although they are moving to their "common tag" structure...)

Sure, meta keyword tags are dead to the major search engines, but there is no downside to having them. I'll take the potential of a little traffic from the small search engines by spending 30 seconds on solid meta keywords. You are doing yourself or your clients a disservice my not adding them (of course only a few and they must be relevant).

As far as "alt tags", these can be used without looking spammy... Your alt tags should not show 0001474pic.jpg or be blank. Does it help in terms of SEO, probably not, but once again, having good image descriptions in the pictures makes the site more readable for humans and some believe it can give a slight SEO boost. Once again, these are not the place for keyword spam, but rather a description of the image.

Bad Advice, Call it what you want. How is keywords effecting your clients? Its not like your keywords show up in the search results and the client says, "Hey those phrases are exaclty what I am looking for". Even Ask.com's algorithm looks for more important aspects of ranking.

Downside? If you really know what your doing and put your money keywords in that location, you just allowed your competition to see your targeted phrases. I will sacrifice Ask.com traffic, for that any day.

You seem to be familiar with websites and ranking. Mind showing us some of your sites that are ranking in the Search Engines?
 
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