Advice on Website

[Waterfront Financial]

I wanted to do a website that was basic and did not overwhelm the client. This is just a mock up concept any thoughts? Changes I should do?

Home page

http://i25.photobucket.com/albums/c77/FenderGuy10/homepage1.jpg

Financial Side

http://i25.photobucket.com/albums/c77/FenderGuy10/financialpage1.jpg

About us

http://i25.photobucket.com/albums/c77/FenderGuy10/aboutuspage1.jpg

I am thinking of putting an insurance quote button on there but not sure, I just dont want to overwhelm the client

 

[CHUMPS FROM OXFORD]

Very nice pics!

 

[wfs]

I like the design. The pictures are nice and professional. A quote button is almost expected, I wouldn't think it would be overwhelming.

I am toying with the idea of removing "instant quotes" from my one website (termsales.com) and going with a not-so-instant quote like on my other sites (leveltermquotes.com, poconofinancial.com, worldfinancialservices.com, etc...)

Once someone sees an "instant quote" it can get stuck in their head. This can be a problem if the client does not qualify for the product that they saw on the website. But I digress...

A professional website is paramount. As long as it's not too busy and is simple and to the point, you will be fine. I think it's fine having a ton of info, just not on the main pages. Allow the visitor to drill down for the "meat and potatoes", which you can add as time goes on.

 

[Waterfront Financial]

Thanks for the comments

A friend suggested I take the word "we" out as the the company is just me and that would make people think there is more then one person?

 

[wfs]

I can understand that point. I don't think it's dishonest to say "we" though. It's hard to just say "I" on a website. I don't do it on termsales.com but I do on poconofinancial.com (I didn't even realize it), but on both pages I hold myself out as "the" agent.

You may be a single agent, and the public may expect that while you are the only licensed person, you may have an assistant. My wife helps me out where needed, so I suppose I qualify to use "we".

On some of my other sites I use the word "we" because I am not advertising myself directly. It's all about marketing. I do not think it's deceptive in this context.

 

[Mark]

I like what you have done so far.

I think you still need to add to it.

Tell me more about what you can do to help me or teach me about stuff I don't know about. Let me know why it is important to use your services.

You need more meat and potatoes on that website, if you know what I mean. I love what you have so far, but I want more.

 

[brkrsrevolution]

I agree, it looks good so far but it will need more information especially if you want it to rank well in the search engines

Nice Job so far!

 

[Waterfront Financial]

Thanks again for the comments

So how does one get a term quote engine? Should I have my web guy do the basic one where the clients inputs their information and the amount of insurance, and I run it myself?

Meat and potatoes will be on the financial articles, it will explain various products and why they need to know how these products work.

 

[wfs]

Thanks again for the comments

So how does one get a term quote engine? Should I have my web guy do the basic one where the clients inputs their information and the amount of insurance, and I run it myself?

Meat and potatoes will be on the financial articles, it will explain various products and why they need to know how these products work.

I am beginning to think term quote engines are not so great. I have one on termsales.com. Lots of companies make them, very FEW do it well (in my opinion). I do not like quote engines that navigate the user away from yourdomain.com, as many of them do.

My quote engine is part of my Aliss CRM system. I embedded it using an iframe in my termsales.com site, but as I said, I'm thinking of 86ing it. The problem with instant quotes is that they are one-sided and do not take many underwriting things into consideration (height, weight, medical history, etc). Once a client sees that cheap $20 premium, it gets stuck in their head. If they don't qualify for it, you need to try to explain the higher premium.

 

[SportsNut]

The problem with instant quotes is that they are one-sided and do not take many underwriting things into consideration (height, weight, medical history, etc). Once a client sees that cheap $20 premium, it gets stuck in their head. If they don't qualify for it, you need to try to explain the higher premium.

Must be something wrong with your Allis quoter if it doesn't take build into acct when rendering their instant quote. It should rate all the way to a Tbl D for build. You may want to speak with tech support there. Is you quoter using all the fields for Ht & Wt, etc...?

The bigger problem that your quoter likely does is eliminate them as a lead if say they had cancer 5yrs ago, and indicated so while inputing data. Those are really some of your better leads, as they can't just go anywhere to obtain life ins, they need a pro to steer them through the obstacles.