Advice on Website

[InsuranceOnline]

Francisco,
While the photos are pretty, you don't seem to know what you want the site to do for you. You want a review of the site and then ask, "should I put a quote button on it?"

Ultimately, what's the outcome for the site?

If you want a fancy brochure that doesn't do anything but stroke your ego then you're on the right track. As I said, it looks pretty.

If you want a site that produces leads then you'll have to change a lot like lose the giant photo of the water drop (it doesn't sell anything). Change the copy and tell the customer what you want them to do.

Don't build a website just because you think you need one. And, if you're doing it just to show you have a 'real' business then don't spend a ton of cash on something fancy until you know what you want the site to do for you.

 

[beatuplunchbox]

It seems contrary to what you would think, but it is true that simple, even ugly websites convert much better. The prettier and more complicated they are the easier it is for the prospect to become distracted. Notice how all these "pitch pages" are done on white backgrounds with red headlines and black text. They are designed to close, not to look pretty.

 

[xrac]

Francisco,
While the photos are pretty, you don't seem to know what you want the site to do for you. You want a review of the site and then ask, "should I put a quote button on it?"

Ultimately, what's the outcome for the site?

If you want a fancy brochure that doesn't do anything but stroke your ego then you're on the right track. As I said, it looks pretty.

If you want a site that produces leads then you'll have to change a lot like lose the giant photo of the water drop (it doesn't sell anything). Change the copy and tell the customer what you want them to do.

Don't build a website just because you think you need one. And, if you're doing it just to show you have a 'real' business then don't spend a ton of cash on something fancy until you know what you want the site to do for you.

Great advice!
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It seems contrary to what you would think, but it is true that simple, even ugly websites convert much better. The prettier and more complicated they are the easier it is for the prospect to become distracted. Notice how all these "pitch pages" are done on white backgrounds with red headlines and black text. They are designed to close, not to look pretty.

I like this too!

My gut tells me you guys are giving great advice.

 

[Y.L. Prinzel]

I'm in a hurry this AM, so this may seem more critical than helpful. Let me know if you have any questions and just remember--you have to sell yourself on this site and make people want to buy from you. If you just go to a prospect and just list the services you offer instead of letting them know why they need them, you aren't going to be very successful. The site needs more meat geared toward selling and educating.

• The first sentence in the first paragraph on the home page has an error.
• What do you mean, "your financial needs are matched to you"? I need solutions matched to me, not needs.
• The, "actively or passively" sentence doesn't sound right. It's waffling. Instead, explain how important it is to have a planner who understands your goals and his/her role in helping you achieve them.
• The, "We will propose" sentence needs some work--I don't think it makes any sense.
• I don't like, "More freedom of life" because it doesn't make sense. Also, be more consistent with caps. Either cap all the words (not necessary but a style call) or just the start of the sentence.
• Change, "Our Services to Help You Reach Your Goals Include" to "How We Help You Reach Your Goals" and then turn each of the bullets under it into a statement that is less generic and more collaborative (for example, "We analyze your current insurance needs" "We work with you to create the right estate plan").
• The "About Us" could be much stronger. When I read it, I don't see anything about your experience or training that makes me believe you are capable of all you promise.

 

[InsureGuy5]

Yes, nice work. Call to action buttons might help the cause.

 

[Waterfront Financial]

I'm in a hurry this AM, so this may seem more critical than helpful. Let me know if you have any questions and just remember--you have to sell yourself on this site and make people want to buy from you. If you just go to a prospect and just list the services you offer instead of letting them know why they need them, you aren't going to be very successful. The site needs more meat geared toward selling and educating.

• The first sentence in the first paragraph on the home page has an error.
• What do you mean, "your financial needs are matched to you"? I need solutions matched to me, not needs.
• The, "actively or passively" sentence doesn't sound right. It's waffling. Instead, explain how important it is to have a planner who understands your goals and his/her role in helping you achieve them.
• The, "We will propose" sentence needs some work--I don't think it makes any sense.
• I don't like, "More freedom of life" because it doesn't make sense. Also, be more consistent with caps. Either cap all the words (not necessary but a style call) or just the start of the sentence.
• Change, "Our Services to Help You Reach Your Goals Include" to "How We Help You Reach Your Goals" and then turn each of the bullets under it into a statement that is less generic and more collaborative (for example, "We analyze your current insurance needs" "We work with you to create the right estate plan").
• The "About Us" could be much stronger. When I read it, I don't see anything about your experience or training that makes me believe you are capable of all you promise.

Thanks for the comments and the website is still not as I didnt feel it was ready and I see the points you make I will add some of these in
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Francisco,
While the photos are pretty, you don't seem to know what you want the site to do for you. You want a review of the site and then ask, "should I put a quote button on it?"

Ultimately, what's the outcome for the site?

If you want a fancy brochure that doesn't do anything but stroke your ego then you're on the right track. As I said, it looks pretty.

If you want a site that produces leads then you'll have to change a lot like lose the giant photo of the water drop (it doesn't sell anything). Change the copy and tell the customer what you want them to do.

Don't build a website just because you think you need one. And, if you're doing it just to show you have a 'real' business then don't spend a ton of cash on something fancy until you know what you want the site to do for you.

I want a wesbite were the client can go and not get overwhelmed by all the fancy items that other agents have on websites. This was just a mock up as the site was put together quickly and brainstorming was to go from there

 

[insurer42]

seems really nice for an insuarnce site. but i wonder if you designed that water header pic. or found from somewhere. i want to make sth. like that pic.