AEP Marketing | $10,000

[DonP]

You would be better off setting your own appointments using your own direct mail or high-quality Facebook then utilizing $100 presets.

Your business isn’t big enough to justify that.

Direct mail is going to be 80% dsnp / lis . He doesn’t want those type clients . The only way using lead type systems to avoid those are seminars , t-65 mailers or door knocking higher income , referral partners like dentist offices , doctors offices or hospitals . The truth is the only way using leads during aep to write a lot of new people is direct mail and Facebook leads . Low income is who responds . To make it long term in that mkt requires touching them somehow 5-8 times a yr . It takes yrs to build loyalty and big referral flow . Every call center and carrier on the planet coming after them hard as they are the most profitable. But there also by a factor of 5 the most work

 

[Baseball7]

I disagree. I mail the same giveback/food card lead and it really depends in the area on what you get not the lead type.

Rural maryland same lead all sup biz
Urban area-ma biz

 

[LostDollar]

I did 8 educational seminars between August and March of last year. The 4 I did in March were abysmal. Literal 4% conversion rate on 100 attendees. Didn't even break even.

Most just there for the free food acting like vultures who haven't ate in days.

Considering a library setting from now on.

2) Do webinars instead of seminars.

2) Would love too, not sure where to start or how to market.

Caveat, I am not an agent.

It is very hard for me to make judgements on this because the concept of F2F, Door2Door, selling is quite frightening to me.

Having said that, if I were in your situation, one thing I would be considering -probably a bit longer term than aep- is searching out and carefully evaluating @Chazm 's posts from the last 18-24 months about his current seminar/webinar sales processes for T65 Medicare and see what possible changes they might suggest to my process.

A statement I bolded from one of your earlier posts suggests the very hardest thing about that is likely to be setting aside your own preconceived notions of how a seminar should work.

I can not remember details from posts of several years ago, but I can tell you, based on watching posts here, that chazm's seminar/webinar process comments come from hard earned experience. (And if memory serves, in the threads where he comments, you will find comments from others who also use that process).

 

[LostDollar]

Again, please note, I am not an agent.

You are asking about last minute AEP options. There is another idea I have seen mentioned in threads here.

A lot of agents are going to say it is a dumb and inappropriate idea. And, considering the time frame, it may also be too late to get a location, but..

Start with the conceptual idea of manning a table at WalMart.

From posts here, Walmart is apparently charging for that now.

Generalize to the concept of being at a Medicare information table near a pharmacy drug purchase counter during AEP.

There are other grocery store/pharmacy chains besides WalMart.

If the chains haven't run them out of business, there are also independent pharmacies. I have seen one comment from someone here who was being very successful obtaining business by doing a table at an independent pharmacy.

Also recognize, that for the pre charge years of tables at WalMart, there have been agents posting here that they found that to be a successful approach to getting new business.

 

[DonP]

I disagree. I mail the same giveback/food card lead and it really depends in the area on what you get not the lead type.

Rural maryland same lead all sup biz
Urban area-ma biz

Thats sure not what I’ve seen nor 20 plus agents i know around the country that use those cards. If thats happening to you must be mailing 0-$50k or 0-75k income . I find that $30k and above income many times is a $300k house that will never answer the phone nor answer the door.I’d say over the last 4 yrs I’ve done as much direct mail as anyone . 80% of its low income dsnp/lis and i work 100% rural . I bet in 4 yrs I’ve run into maybe 30 med sups out of many many 1000’s of leads .