Any pointers for generating my own FB leads?

Dan OBrien

Expert
34
I want to create my own fb leads with the lowest cost per lead as possible. I am licensed in three states and just wanted to see how you guys do it
 
Don't, buy from a vendor.

ask yourself are you an add agency/lead vendor or salesman?

I am a salesman, and recently bought 100 exclusive fb leads from my BGA for $7 each. I heard I can generate them cheaper than that though, but also heard that some people don't do it right and lose a bunch of money. Oh and btw I work in telesales
 
You will lose money, before you make money.

There are a lot of good videos on YouTube on how to do it yourself.

Statewide campaigns can easily generate $3 FB leads all day long.
 
I am a salesman, and recently bought 100 exclusive fb leads from my BGA for $7 each. I heard I can generate them cheaper than that though, but also heard that some people don't do it right and lose a bunch of money. Oh and btw I work in telesales

If you are getting them for $7 each and you are happy with the quality, then just keep buying them for $7 each. If you were spending $20 I'd say go for it. But how much more incremental savings do you think you are going to get? At $7 each it is possible your BGA is selling them to you near their cost. Jeesh. If I could get a decent lead for $7 I'd order 50 a week and have at it. How much do you put in your pocket when you sell an insurance product? Not enough to try to shave a few pennies or even a few dollars off of a $7/lead cost. Who is your BGA?
 
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If you are getting them for $7 each and you are happy with the quality, then just keep buying them for $7 each. If you were spending $20 I'd say go for it. But how much more incremental savings do you think you are going to get? At $7 each it is possible your BGA is selling them to you near their cost. Jeesh. If I could get a decent lead for $7 I'd order 50 a week and have at it. How much do you pt in your pocket well you sell an insurance product? Not enough to try to shave a few pennies or even a few dollars off of a $7/lead cost. Who is your BGA?

For a statewide campaign they are likely marked up by 100%.

In telesales you need lots of leads... so at 100 leads a week, he'd save roughly $350 a week...

Almost enough to hire a part time assistant so he could focus on growing the biz.
 
Completely disagree on $3.00 FB leads ALL DAY LONG.. $5-6 more likely and this is using State-Regulated, Tax Free etc. Some northern states under $8 is good.
Target females only, ages 65+ only, rotate ad images weekly, & set up proper retargeting & look-a-like audiences... & you can get them for $3.00 each. But that lead is going to be very low quality with the wording you suggested!

The catch is it takes a lot of skill to do all of that consistently & then sell at the same time. But it is possible especially with a low daily budget of $5-20.
 
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