- 7,012
And things change about every 6 months.
Any pointers for generating my own FB leads?
- Thread starter Dan OBrien
- Start date
And things change about every 6 months.
Generating leads is easy.
Generating QUALITY leads is more difficult.
Would you rather have 100 $3 leads and toss away 70 of them because they are crap?
Or have 100 $7 leads and only toss 30 crap leads?
If you have no idea what you are doing, and it sounds like you don't, you will LOSE more money trying to generate $3 leads vs continuing to buy $7 leads and focus on selling.
If you are any good at selling you have no business wasting that time trying to figure out the lead gen business.
Generating QUALITY leads is more difficult.
Would you rather have 100 $3 leads and toss away 70 of them because they are crap?
Or have 100 $7 leads and only toss 30 crap leads?
If you have no idea what you are doing, and it sounds like you don't, you will LOSE more money trying to generate $3 leads vs continuing to buy $7 leads and focus on selling.
If you are any good at selling you have no business wasting that time trying to figure out the lead gen business.
Agree completely.
One of the larger FE telesales reps that I know pays a company to manage his facebook leads.
Even with their fee, he spends less that most buying leads and has zero work on the lead gen side.
- 7,012
That's the Facebook digital marketer model. You pay me $X amount monthly retainer, a % of what you spend on ad spend and your ad spend and I'll develop you as many leads as we can get at the lowest possible price.
Problem is that starts around $1500-$2000 upfront easy and most agents aren't willing to spend that.
So the pay per lead model was created for agents, because honestly that's what they were used to.
Buy your 20 leads, start and stop whenever you want.
The hardest part of doing it that way is that, as a Facebook marketer, we don't get to take advantage of all of the tricks and techniques that are available to long term campaigns, such as pixel retargeting. There just isn't enough time when you're trying to fill an order in 2-3 days.
With our agency marketing I can retarget folks that have watched our video for X amount of seconds or who have went to our landing page or even those that have went to the Calendar Leads - The Leads That Schedule Themselves website and abandoned their cart before ordering and place new ads directly in front of those folks.
It still takes 7 touches on average before someone trusts your marketing enough to follow through.
We are using the "wam bam thank you mamm" approach to crank out 20 leads in a couple days.
That's not even the worst of it. I can tell you for a fact, 100% positively that even digitalbga and others offering statewide/multi state leads at or less than $7 never shut their campaigns off. Not to mention that local campaigns will always cost way more than statewide+ campaigns.
Facebook ad campaigns have a learning phase, where they try and determine who is your perfect client based on ads viewed, ads clicked and mostly through conversion in your funnel. And even though we're able to build highly targeted custom audiences based on close to 500,000 leads developed and then a look a like audience based on that, meaning we are only targeting folks that "look like" those that have opted in in the past, we still barely get out of the learning phase for most campaigns.
Even leaving the campaigns on, indefinitely, which we do, doesn't fully fix the issue. Because whenever you change the audience, the targeting, the ad copy, make major changes to the ad budget etc, it starts the learning phase again.
And during the learning phase, the costs are all over the place. If we were able to leave them running at the same ad spend for long periods of time, we would be able to take advantage of low CPA and retargeting to lower that CPA even further.
And everything's always changing. Just when you think you've figured Facebook marketing out and found some loopholes, they close the loopholes and change the algorithm every 6 months or so.
What those "Facebook Marketing Course Creators" sell you today, was what worked 6 months ago.
Truth!!
- 1,912
Here is a screen shot from my FB campaign for the results of 11-3 to 11-9.
I am paying less than $3.00 per lead.
Retargeting is huge in FB ads, and yes, you can get your cost below $3.00 ALL DAY LONG.
Attachments
- 924
Are those leads captured in FB or via a landing page?
- 1,912
These leads in particular were captured within the FB ecosystem.
- 924
- 1,912
Exactly why an agent shouldn't buy these leads... hire a digital marketing agency or learn yourself and teach an assistant to keep ads fresh.Even still that's a great price per lead
It's not rocket science... lead sellers want you to think it's complicated.
